Самые популярные языки на платформе Steam

Исследования Тренды

Самые популярные языки на платформе Steam

Какой язык выбрать для локализации игры и дальнейшего успешного продвижения на платформе Steam? Представляем вашему вниманию статистику самых популярных языков, которыми пользуются геймеры многомиллионного Steam-сообщества.

По данным за октябрь 2023

Самые популярные языки на платформе Steam

Изменение популярности языков

 

LANGUAGE

PERCENTAGE

CHANGE

1

Simplified Chinese

45.93%

+13.71%

2

English

26.40%

-5.93%

3

Russian

7.29%

-2.01%

4

Spanish - Spain

3.59%

-0.70%

5

Portuguese-Brazil

2.99%

-0.52%

6

German

2.31%

-0.43%

7

French

1.66%

-0.32%

8

Japanese

1.52%

-1.01%

9

Polish

1.39%

-0.34%

10

Turkish

1.11%

-0.37%

11

Traditional Chinese

0.85%

-0.46%

12

Korean

0.81%

-0.53%

13

Thai

0.64%

-0.31%

14

Ukrainian

0.50%

-0.10%

15

Italian

0.48%

-0.09%

16

Czech

0.43%

-0.10%

17

Portuguese - Portugal

0.34%

-0.07%

18

Hungarian

0.30%

-0.08%

19

Spanish - Latin America

0.30%

-0.04%

20

Swedish

0.23%

-0.05%

21

Dutch

0.22%

-0.04%

22

Danish

0.20%

-0.05%

23

Finnish

0.13%

-0.04%

24

Romanian

0.12%

-0.04%

25

Norwegian

0.10%

-0.02%

26

Vietnamese

0.06%

-0.04%

27

Greek

0.05%

-0.01%

28

Bulgarian

0.04%

-0.01%

29

Indonesian

0.01%

0.00%

30

Arabic

0.00%

0.00%

Важно отметить, что даже если вы переведете игру на самые популярные языки, проект не станет автоматически успешным. Необходимо также учитывать уникальные особенности игрового рынка целевой страны или даже целого региона. Ознакомиться с ними вы можете, пройдя по ссылкам ниже.

Выбирая регион для локализации игры, стоит также понимать, сколько местные геймеры готовы платить за внутриигровые покупки. К примеру, в развивающихся странах эта цифра ниже, чем в Южной Корее или Японии. О том, как повысить монетизацию игр даже в странах с низкой платежеспособностью, читайте в отдельной статье.

В ряде наших материалов мы обращали внимание на то, что игру могут чаще скачивать в одном регионе, а основной доход будет поступать совершенно из другого. При этом показатели прибыли и загрузок, безусловно, взаимосвязаны: чем больше у игры загрузок в одной стране, тем выше вероятность, что ее заметят в другой, с более платежеспособной аудиторией.

Чтобы проследить, какие языки на платформе Steam неизменно остаются в топе, а какие стремительно набирают популярность, ознакомьтесь со статистикой за предыдущие периоды.

Данные за сентябрь 2023

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

32.33%

-3.24%

2

Simplified Chinese

32.22%

+5.36%

3

Russian

9.30%

-0.37%

4

Spanish - Spain

4.29%

-0.36%

5

Portuguese-Brazil

3.51%

-0.26%

6

German

2.74%

-0.28%

7

Japanese

2.53%

-0.05%

8

French

1.98%

-0.24%

9

Polish

1.73%

-0.08%

10

Turkish

1.48%

-0.04%

11

Korean

1.34%

-0.03%

12

Traditional Chinese

1.31%

-0.11%

13

Thai

0.95%

0.00%

14

Ukrainian

0.60%

-0.04%

15

Italian

0.57%

-0.04%

16

Czech

0.53%

-0.03%

17

Portuguese - Portugal

0.41%

-0.02%

18

Hungarian

0.38%

-0.02%

19

Spanish - Latin America

0.34%

-0.03%

20

Swedish

0.28%

-0.02%

21

Dutch

0.26%

-0.04%

22

Danish

0.25%

-0.03%

23

Finnish

0.17%

-0.01%

24

Romanian

0.16%

0.00%

25

Norwegian

0.12%

-0.02%

26

Vietnamese

0.10%

-0.01%

27

Greek

0.06%

0.00%

28

Bulgarian

0.05%

0.00%

29

Indonesian

0.01%

+0.01%

30

Arabic

0.00%

0.00%

Данные за август 2023

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

35.57%

-2.34%

2

Simplified Chinese

26.86%

+2.74%

3

Russian

9.67%

+0.27%

4

Spanish - Spain

4.65%

-0.53%

5

Portuguese-Brazil

3.77%

-0.49%

6

German

3.02%

-0.14%

7

Japanese

2.58%

+0.36%

8

French

2.22%

-0.07%

9

Polish

1.81%

-0.11%

10

Turkish

1.52%

-0.07%

11

Traditional Chinese

1.42%

+0.20%

12

Korean

1.37%

+0.21%

13

Thai

0.95%

+0.04%

14

Ukrainian

0.64%

+0.02%

15

Italian

0.61%

-0.04%

16

Czech

0.56%

-0.01%

17

Portuguese - Portugal

0.43%

-0.02%

18

Hungarian

0.40%

-0.01%

19

Spanish - Latin America

0.37%

-0.01%

20

Swedish

0.30%

0.00%

21

Dutch

0.30%

0.00%

22

Danish

0.28%

+0.02%

23

Finnish

0.18%

0.00%

24

Romanian

0.16%

-0.01%

25

Norwegian

0.14%

0.00%

26

Vietnamese

0.11%

0.00%

27

Greek

0.06%

-0.01%

28

Bulgarian

0.05%

0.00%

29

Arabic

0.00%

0.00%

30

Indonesian

0.00%

0.00%

Данные за июль 2023

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

37.91%

+3.42%

2

Simplified Chinese

24.12%

-3.47%

3

Russian

9.40%

-0.11%

4

Spanish - Spain

5.18%

+0.22%

5

Portuguese-Brazil

4.26%

+0.45%

6

German

3.16%

+0.36%

7

French

2.29%

+0.10%

8

Japanese

2.22%

-0.60%

9

Polish

1.92%

+0.04%

10

Turkish

1.59%

-0.03%

11

Traditional Chinese

1.22%

-0.13%

12

Korean

1.16%

-0.37%

13

Thai

0.91%

-0.24%

14

Italian

0.65%

+0.02%

15

Ukrainian

0.62%

+0.06%

16

Czech

0.57%

+0.04%

17

Portuguese - Portugal

0.45%

+0.02%

18

Hungarian

0.41%

+0.05%

19

Spanish - Latin America

0.38%

+0.08%

20

Dutch

0.30%

+0.02%

21

Swedish

0.30%

+0.02%

22

Danish

0.26%

+0.02%

23

Finnish

0.18%

+0.02%

24

Romanian

0.17%

+0.01%

25

Norwegian

0.14%

+0.02%

26

Vietnamese

0.11%

-0.02%

27

Greek

0.07%

-0.01%

28

Bulgarian

0.05%

0.00%

29

Arabic

0.00%

0.00%

Данные за июнь 2023

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

34.49%

-1.42%

2

Simplified Chinese

27.59%

+2.05%

3

Russian

9.51%

-0.65%

4

Spanish - Spain

4.96%

-0.58%

5

Portuguese-Brazil

3.81%

-0.23%

6

Japanese

2.82%

+0.71%

7

German

2.80%

-0.07%

8

French

2.19%

-0.16%

9

Polish

1.88%

-0.20%

10

Turkish

1.62%

-0.09%

11

Korean

1.53%

+0.29%

12

Traditional Chinese

1.35%

+0.33%

13

Thai

1.15%

+0.10%

14

Italian

0.63%

-0.06%

15

Ukrainian

0.56%

+0.01%

16

Czech

0.53%

+0.02%

17

Portuguese - Portugal

0.43%

-0.02%

18

Hungarian

0.36%

+0.04%

19

Spanish - Latin America

0.30%

-0.05%

20

Swedish

0.28%

0.00%

21

Dutch

0.28%

0.00%

22

Danish

0.24%

0.00%

23

Finnish

0.16%

0.00%

24

Romanian

0.16%

+0.02%

25

Vietnamese

0.13%

-0.03%

26

Norwegian

0.12%

0.00%

27

Greek

0.08%

0.00%

28

Bulgarian

0.05%

+0.01%

29

Arabic

0.00%

0.00%

Данные за май 2023

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

35.91%

+0.27%

2

Simplified Chinese

25.54%

+0.51%

3

Russian

10.16%

-0.23%

4

Spanish - Spain

5.54%

+0.10%

5

Portuguese-Brazil

4.04%

-0.02%

6

German

2.87%

-0.10%

7

French

2.35%

-0.01%

8

Japanese

2.11%

-0.11%

9

Polish

2.08%

-0.04%

10

Turkish

1.71%

-0.11%

11

Korean

1.24%

+0.01%

12

Thai

1.05%

-0.09%

13

Traditional Chinese

1.02%

-0.14%

14

Italian

0.69%

+0.02%

15

Ukrainian

0.55%

-0.01%

16

Czech

0.51%

-0.02%

17

Portuguese - Portugal

0.45%

-0.01%

18

Spanish - Latin America

0.35%

+0.02%

19

Hungarian

0.32%

0.00%

20

Dutch

0.28%

+0.01%

21

Swedish

0.28%

0.00%

22

Danish

0.24%

0.00%

23

Vietnamese

0.16%

0.00%

24

Finnish

0.16%

-0.01%

25

Romanian

0.14%

-0.01%

26

Norwegian

0.12%

0.00%

27

Greek

0.08%

0.00%

28

Bulgarian

0.04%

0.00%

29

Arabic

0.00%

0.00%

Данные за апрель 2023

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

35.64%

+12.81%

2

Simplified Chinese

25.03%

-26.60%

3

Russian

10.39%

+3.45%

4

Spanish - Spain

5.44%

+1.94%

5

Portuguese-Brazil

4.06%

+1.41%

6

German

2.97%

+0.91%

7

French

2.36%

+0.78%

8

Japanese

2.22%

+1.09%

9

Polish

2.12%

+0.77%

10

Turkish

1.82%

+0.70%

11

Korean

1.23%

+0.32%

12

Traditional Chinese

1.16%

+0.39%

13

Thai

1.14%

+0.48%

14

Italian

0.67%

+0.21%

15

Ukrainian

0.56%

+0.19%

16

Czech

0.53%

+0.17%

17

Portuguese - Portugal

0.46%

+0.17%

18

Spanish - Latin America

0.33%

+0.10%

19

Hungarian

0.32%

+0.11%

20

Swedish

0.28%

+0.09%

21

Dutch

0.27%

+0.08%

22

Danish

0.24%

+0.09%

23

Finnish

0.17%

+0.06%

24

Vietnamese

0.16%

+0.09%

25

Romanian

0.15%

+0.06%

26

Norwegian

0.12%

+0.04%

27

Greek

0.08%

+0.03%

28

Bulgarian

0.04%

+0.02%

29

Arabic

0.00%

0.00%

Данные за март 2023

 

LANGUAGE

PERCENTAGE

CHANGE

1

Simplified Chinese

51.63%

+25.35%

2

English

22.83%

-12.44%

3

Russian

6.94%

-3.14%

4

Spanish - Spain

3.50%

-1.82%

5

Portuguese-Brazil

2.65%

-1.16%

6

German

2.06%

-0.92%

7

French

1.58%

-0.87%

8

Polish

1.35%

-0.58%

9

Japanese

1.13%

-1.17%

10

Turkish

1.12%

-0.47%

11

Korean

0.91%

-0.57%

12

Traditional Chinese

0.77%

-0.35%

13

Thai

0.66%

-0.39%

14

Italian

0.46%

-0.24%

15

Ukrainian

0.37%

-0.13%

16

Czech

0.36%

-0.18%

17

Portuguese - Portugal

0.29%

-0.15%

18

Spanish - Latin America

0.23%

-0.07%

19

Hungarian

0.21%

-0.11%

20

Dutch

0.19%

-0.11%

21

Swedish

0.19%

-0.11%

22

Danish

0.15%

-0.09%

23

Finnish

0.11%

-0.06%

24

Romanian

0.09%

-0.06%

25

Norwegian

0.08%

-0.04%

26

Vietnamese

0.07%

-0.05%

27

Greek

0.05%

-0.04%

28

Bulgarian

0.02%

-0.02%

29

Arabic

0.00%

0.00%

Данные за февраль 2023

 

Language

PERCENTAGE

CHANGE

1

English

35.27%

-1.60%

2

Simplified Chinese

26.28%

+2.47%

3

Russian

10.08%

-0.23%

4

Spanish - Spain

5.32%

-0.31%

5

Portuguese-Brazil

3.81%

-0.27%

6

German

2.98%

+0.02%

7

French

2.45%

+0.07%

8

Japanese

2.30%

+0.12%

9

Polish

1.93%

+0.01%

10

Turkish

1.59%

-0.05%

11

Korean

1.48%

-0.05%

12

Traditional Chinese

1.12%

-0.01%

13

Thai

1.05%

-0.01%

14

Italian

0.70%

-0.04%

15

Czech

0.54%

0.00%

16

Ukrainian

0.50%

+0.02%

17

Portuguese - Portugal

0.44%

-0.02%

18

Hungarian

0.32%

-0.01%

19

Spanish - Latin America

0.30%

-0.02%

20

Dutch

0.30%

-0.01%

21

Swedish

0.30%

+0.01%

22

Danish

0.24%

0.00%

23

Finnish

0.17%

0.00%

24

Romanian

0.15%

-0.01%

25

Norwegian

0.12%

-0.01%

26

Vietnamese

0.12%

-0.07%

27

Greek

0.09%

0.00%

28

Bulgarian

0.04%

-0.01%

29

Arabic

0.00%

0.00%

Данные за январь 2023

 

Language

PERCENTAGE

CHANGE

1

English

36.87%

+0.78%

2

Simplified Chinese

23.81%

-1.80%

3

Russian

10.31%

+0.56%

4

Spanish - Spain

5.63%

+0.08%

5

Portuguese-Brazil

4.08%

+0.10%

6

German

2.96%

-0.02%

7

French

2.38%

-0.02%

8

Japanese

2.18%

-0.01%

9

Polish

1.92%

-0.04%

10

Turkish

1.64%

+0.13%

11

Korean

1.53%

+0.10%

12

Traditional Chinese

1.13%

+0.06%

13

Thai

1.06%

-0.01%

14

Italian

0.74%

0.00%

15

Czech

0.54%

-0.02%

16

Ukrainian

0.48%

+0.05%

17

Portuguese - Portugal

0.46%

0.00%

18

Hungarian

0.33%

0.00%

19

Spanish - Latin America

0.32%

+0.02%

20

Dutch

0.31%

0.00%

21

Swedish

0.29%

-0.01%

22

Danish

0.24%

-0.01%

23

Vietnamese

0.19%

+0.07%

24

Finnish

0.17%

0.00%

25

Romanian

0.16%

+0.01%

26

Norwegian

0.13%

0.00%

27

Greek

0.09%

0.00%

28

Bulgarian

0.05%

0.00%

29

Arabic

0.00%

0.00%

Данные за декабрь 2022

 

Language

PERCENTAGE

CHANGE

1

English

36.09%

+0.47%

2

Simplified Chinese

25.61%

-0.76%

3

Russian

9.75%

-0.40%

4

Spanish - Spain

5.55%

+0.27%

5

Portuguese-Brazil

3.98%

+0.21%

6

German

2.98%

+0.05%

7

French

2.40%

+0.07%

8

Japanese

2.19%

+0.01%

9

Polish

1.96%

+0.09%

10

Turkish

1.51%

-0.04%

11

Korean

1.43%

-0.02%

12

Traditional Chinese

1.07%

-0.04%

13

Thai

1.07%

-0.04%

14

Italian

0.74%

+0.02%

15

Czech

0.56%

+0.03%

16

Portuguese - Portugal

0.46%

+0.01%

17

Ukrainian

0.43%

0.00%

18

Hungarian

0.33%

+0.02%

19

Dutch

0.31%

0.00%

20

Swedish

0.30%

+0.01%

21

Spanish - Latin America

0.30%

0.00%

22

Danish

0.25%

0.00%

23

Finnish

0.17%

0.00%

24

Romanian

0.15%

+0.01%

25

Norwegian

0.13%

0.00%

26

Vietnamese

0.12%

-0.01%

27

Greek

0.09%

0.00%

28

Bulgarian

0.05%

+0.01%

29

Arabic

0.00%

0.00%

Данные за ноябрь 2022

 

Language

PERCENTAGE

CHANGE

1

English

35.62%

+2.57%

2

Simplified Chinese

26.37%

-5.80%

3

Russian

10.15%

+1.13%

4

Spanish - Spain

5.28%

+0.35%

5

Portuguese-Brazil

3.77%

+0.25%

6

German

2.93%

+0.11%

7

French

2.33%

+0.12%

8

Japanese

2.18%

+0.20%

9

Polish

1.87%

+0.16%

10

Turkish

1.55%

+0.23%

11

Korean

1.45%

+0.18%

12

Traditional Chinese

1.11%

+0.14%

13

Thai

1.11%

+0.05%

14

Italian

0.72%

+0.05%

15

Czech

0.53%

+0.05%

16

Portuguese - Portugal

0.45%

+0.03%

17

Ukrainian

0.43%

+0.07%

18

Dutch

0.31%

+0.01%

19

Hungarian

0.31%

+0.02%

20

Spanish - Latin America

0.30%

+0.02%

21

Swedish

0.29%

+0.01%

22

Danish

0.25%

+0.02%

23

Finnish

0.17%

+0.01%

24

Romanian

0.14%

+0.02%

25

Norwegian

0.13%

+0.01%

26

Vietnamese

0.13%

0.00%

27

Greek

0.09%

+0.01%

28

Bulgarian

0.04%

0.00%

29

Arabic

0.00%

0.00%


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