Самые популярные языки на платформе Steam
Какой язык выбрать для локализации игры и дальнейшего успешного продвижения на платформе Steam? Представляем вашему вниманию статистику самых популярных языков, которыми пользуются геймеры многомиллионного Steam-сообщества.
По данным за октябрь 2023
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
Simplified Chinese |
45.93% |
+13.71% |
|
2 |
English |
26.40% |
-5.93% |
|
3 |
Russian |
7.29% |
-2.01% |
|
4 |
Spanish - Spain |
3.59% |
-0.70% |
|
5 |
Portuguese-Brazil |
2.99% |
-0.52% |
|
6 |
German |
2.31% |
-0.43% |
|
7 |
French |
1.66% |
-0.32% |
|
8 |
Japanese |
1.52% |
-1.01% |
|
9 |
Polish |
1.39% |
-0.34% |
|
10 |
Turkish |
1.11% |
-0.37% |
|
11 |
Traditional Chinese |
0.85% |
-0.46% |
|
12 |
Korean |
0.81% |
-0.53% |
|
13 |
Thai |
0.64% |
-0.31% |
|
14 |
Ukrainian |
0.50% |
-0.10% |
|
15 |
Italian |
0.48% |
-0.09% |
|
16 |
Czech |
0.43% |
-0.10% |
|
17 |
Portuguese - Portugal |
0.34% |
-0.07% |
|
18 |
Hungarian |
0.30% |
-0.08% |
|
19 |
Spanish - Latin America |
0.30% |
-0.04% |
|
20 |
Swedish |
0.23% |
-0.05% |
|
21 |
Dutch |
0.22% |
-0.04% |
|
22 |
Danish |
0.20% |
-0.05% |
|
23 |
Finnish |
0.13% |
-0.04% |
|
24 |
Romanian |
0.12% |
-0.04% |
|
25 |
Norwegian |
0.10% |
-0.02% |
|
26 |
Vietnamese |
0.06% |
-0.04% |
|
27 |
Greek |
0.05% |
-0.01% |
|
28 |
Bulgarian |
0.04% |
-0.01% |
|
29 |
Indonesian |
0.01% |
0.00% |
|
30 |
Arabic |
0.00% |
0.00% |
Важно отметить, что даже если вы переведете игру на самые популярные языки, проект не станет автоматически успешным. Необходимо также учитывать уникальные особенности игрового рынка целевой страны или даже целого региона. Ознакомиться с ними вы можете, пройдя по ссылкам ниже.
Выбирая регион для локализации игры, стоит также понимать, сколько местные геймеры готовы платить за внутриигровые покупки. К примеру, в развивающихся странах эта цифра ниже, чем в Южной Корее или Японии. О том, как повысить монетизацию игр даже в странах с низкой платежеспособностью, читайте в отдельной статье.
В ряде наших материалов мы обращали внимание на то, что игру могут чаще скачивать в одном регионе, а основной доход будет поступать совершенно из другого. При этом показатели прибыли и загрузок, безусловно, взаимосвязаны: чем больше у игры загрузок в одной стране, тем выше вероятность, что ее заметят в другой, с более платежеспособной аудиторией.
Чтобы проследить, какие языки на платформе Steam неизменно остаются в топе, а какие стремительно набирают популярность, ознакомьтесь со статистикой за предыдущие периоды.
Данные за сентябрь 2023
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
32.33% |
-3.24% |
|
2 |
Simplified Chinese |
32.22% |
+5.36% |
|
3 |
Russian |
9.30% |
-0.37% |
|
4 |
Spanish - Spain |
4.29% |
-0.36% |
|
5 |
Portuguese-Brazil |
3.51% |
-0.26% |
|
6 |
German |
2.74% |
-0.28% |
|
7 |
Japanese |
2.53% |
-0.05% |
|
8 |
French |
1.98% |
-0.24% |
|
9 |
Polish |
1.73% |
-0.08% |
|
10 |
Turkish |
1.48% |
-0.04% |
|
11 |
Korean |
1.34% |
-0.03% |
|
12 |
Traditional Chinese |
1.31% |
-0.11% |
|
13 |
Thai |
0.95% |
0.00% |
|
14 |
Ukrainian |
0.60% |
-0.04% |
|
15 |
Italian |
0.57% |
-0.04% |
|
16 |
Czech |
0.53% |
-0.03% |
|
17 |
Portuguese - Portugal |
0.41% |
-0.02% |
|
18 |
Hungarian |
0.38% |
-0.02% |
|
19 |
Spanish - Latin America |
0.34% |
-0.03% |
|
20 |
Swedish |
0.28% |
-0.02% |
|
21 |
Dutch |
0.26% |
-0.04% |
|
22 |
Danish |
0.25% |
-0.03% |
|
23 |
Finnish |
0.17% |
-0.01% |
|
24 |
Romanian |
0.16% |
0.00% |
|
25 |
Norwegian |
0.12% |
-0.02% |
|
26 |
Vietnamese |
0.10% |
-0.01% |
|
27 |
Greek |
0.06% |
0.00% |
|
28 |
Bulgarian |
0.05% |
0.00% |
|
29 |
Indonesian |
0.01% |
+0.01% |
|
30 |
Arabic |
0.00% |
0.00% |
Данные за август 2023
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
35.57% |
-2.34% |
|
2 |
Simplified Chinese |
26.86% |
+2.74% |
|
3 |
Russian |
9.67% |
+0.27% |
|
4 |
Spanish - Spain |
4.65% |
-0.53% |
|
5 |
Portuguese-Brazil |
3.77% |
-0.49% |
|
6 |
German |
3.02% |
-0.14% |
|
7 |
Japanese |
2.58% |
+0.36% |
|
8 |
French |
2.22% |
-0.07% |
|
9 |
Polish |
1.81% |
-0.11% |
|
10 |
Turkish |
1.52% |
-0.07% |
|
11 |
Traditional Chinese |
1.42% |
+0.20% |
|
12 |
Korean |
1.37% |
+0.21% |
|
13 |
Thai |
0.95% |
+0.04% |
|
14 |
Ukrainian |
0.64% |
+0.02% |
|
15 |
Italian |
0.61% |
-0.04% |
|
16 |
Czech |
0.56% |
-0.01% |
|
17 |
Portuguese - Portugal |
0.43% |
-0.02% |
|
18 |
Hungarian |
0.40% |
-0.01% |
|
19 |
Spanish - Latin America |
0.37% |
-0.01% |
|
20 |
Swedish |
0.30% |
0.00% |
|
21 |
Dutch |
0.30% |
0.00% |
|
22 |
Danish |
0.28% |
+0.02% |
|
23 |
Finnish |
0.18% |
0.00% |
|
24 |
Romanian |
0.16% |
-0.01% |
|
25 |
Norwegian |
0.14% |
0.00% |
|
26 |
Vietnamese |
0.11% |
0.00% |
|
27 |
Greek |
0.06% |
-0.01% |
|
28 |
Bulgarian |
0.05% |
0.00% |
|
29 |
Arabic |
0.00% |
0.00% |
|
30 |
Indonesian |
0.00% |
0.00% |
Данные за июль 2023
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
37.91% |
+3.42% |
|
2 |
Simplified Chinese |
24.12% |
-3.47% |
|
3 |
Russian |
9.40% |
-0.11% |
|
4 |
Spanish - Spain |
5.18% |
+0.22% |
|
5 |
Portuguese-Brazil |
4.26% |
+0.45% |
|
6 |
German |
3.16% |
+0.36% |
|
7 |
French |
2.29% |
+0.10% |
|
8 |
Japanese |
2.22% |
-0.60% |
|
9 |
Polish |
1.92% |
+0.04% |
|
10 |
Turkish |
1.59% |
-0.03% |
|
11 |
Traditional Chinese |
1.22% |
-0.13% |
|
12 |
Korean |
1.16% |
-0.37% |
|
13 |
Thai |
0.91% |
-0.24% |
|
14 |
Italian |
0.65% |
+0.02% |
|
15 |
Ukrainian |
0.62% |
+0.06% |
|
16 |
Czech |
0.57% |
+0.04% |
|
17 |
Portuguese - Portugal |
0.45% |
+0.02% |
|
18 |
Hungarian |
0.41% |
+0.05% |
|
19 |
Spanish - Latin America |
0.38% |
+0.08% |
|
20 |
Dutch |
0.30% |
+0.02% |
|
21 |
Swedish |
0.30% |
+0.02% |
|
22 |
Danish |
0.26% |
+0.02% |
|
23 |
Finnish |
0.18% |
+0.02% |
|
24 |
Romanian |
0.17% |
+0.01% |
|
25 |
Norwegian |
0.14% |
+0.02% |
|
26 |
Vietnamese |
0.11% |
-0.02% |
|
27 |
Greek |
0.07% |
-0.01% |
|
28 |
Bulgarian |
0.05% |
0.00% |
|
29 |
Arabic |
0.00% |
0.00% |
Данные за июнь 2023
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
34.49% |
-1.42% |
|
2 |
Simplified Chinese |
27.59% |
+2.05% |
|
3 |
Russian |
9.51% |
-0.65% |
|
4 |
Spanish - Spain |
4.96% |
-0.58% |
|
5 |
Portuguese-Brazil |
3.81% |
-0.23% |
|
6 |
Japanese |
2.82% |
+0.71% |
|
7 |
German |
2.80% |
-0.07% |
|
8 |
French |
2.19% |
-0.16% |
|
9 |
Polish |
1.88% |
-0.20% |
|
10 |
Turkish |
1.62% |
-0.09% |
|
11 |
Korean |
1.53% |
+0.29% |
|
12 |
Traditional Chinese |
1.35% |
+0.33% |
|
13 |
Thai |
1.15% |
+0.10% |
|
14 |
Italian |
0.63% |
-0.06% |
|
15 |
Ukrainian |
0.56% |
+0.01% |
|
16 |
Czech |
0.53% |
+0.02% |
|
17 |
Portuguese - Portugal |
0.43% |
-0.02% |
|
18 |
Hungarian |
0.36% |
+0.04% |
|
19 |
Spanish - Latin America |
0.30% |
-0.05% |
|
20 |
Swedish |
0.28% |
0.00% |
|
21 |
Dutch |
0.28% |
0.00% |
|
22 |
Danish |
0.24% |
0.00% |
|
23 |
Finnish |
0.16% |
0.00% |
|
24 |
Romanian |
0.16% |
+0.02% |
|
25 |
Vietnamese |
0.13% |
-0.03% |
|
26 |
Norwegian |
0.12% |
0.00% |
|
27 |
Greek |
0.08% |
0.00% |
|
28 |
Bulgarian |
0.05% |
+0.01% |
|
29 |
Arabic |
0.00% |
0.00% |
Данные за май 2023
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
35.91% |
+0.27% |
|
2 |
Simplified Chinese |
25.54% |
+0.51% |
|
3 |
Russian |
10.16% |
-0.23% |
|
4 |
Spanish - Spain |
5.54% |
+0.10% |
|
5 |
Portuguese-Brazil |
4.04% |
-0.02% |
|
6 |
German |
2.87% |
-0.10% |
|
7 |
French |
2.35% |
-0.01% |
|
8 |
Japanese |
2.11% |
-0.11% |
|
9 |
Polish |
2.08% |
-0.04% |
|
10 |
Turkish |
1.71% |
-0.11% |
|
11 |
Korean |
1.24% |
+0.01% |
|
12 |
Thai |
1.05% |
-0.09% |
|
13 |
Traditional Chinese |
1.02% |
-0.14% |
|
14 |
Italian |
0.69% |
+0.02% |
|
15 |
Ukrainian |
0.55% |
-0.01% |
|
16 |
Czech |
0.51% |
-0.02% |
|
17 |
Portuguese - Portugal |
0.45% |
-0.01% |
|
18 |
Spanish - Latin America |
0.35% |
+0.02% |
|
19 |
Hungarian |
0.32% |
0.00% |
|
20 |
Dutch |
0.28% |
+0.01% |
|
21 |
Swedish |
0.28% |
0.00% |
|
22 |
Danish |
0.24% |
0.00% |
|
23 |
Vietnamese |
0.16% |
0.00% |
|
24 |
Finnish |
0.16% |
-0.01% |
|
25 |
Romanian |
0.14% |
-0.01% |
|
26 |
Norwegian |
0.12% |
0.00% |
|
27 |
Greek |
0.08% |
0.00% |
|
28 |
Bulgarian |
0.04% |
0.00% |
|
29 |
Arabic |
0.00% |
0.00% |
Данные за апрель 2023
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
35.64% |
+12.81% |
|
2 |
Simplified Chinese |
25.03% |
-26.60% |
|
3 |
Russian |
10.39% |
+3.45% |
|
4 |
Spanish - Spain |
5.44% |
+1.94% |
|
5 |
Portuguese-Brazil |
4.06% |
+1.41% |
|
6 |
German |
2.97% |
+0.91% |
|
7 |
French |
2.36% |
+0.78% |
|
8 |
Japanese |
2.22% |
+1.09% |
|
9 |
Polish |
2.12% |
+0.77% |
|
10 |
Turkish |
1.82% |
+0.70% |
|
11 |
Korean |
1.23% |
+0.32% |
|
12 |
Traditional Chinese |
1.16% |
+0.39% |
|
13 |
Thai |
1.14% |
+0.48% |
|
14 |
Italian |
0.67% |
+0.21% |
|
15 |
Ukrainian |
0.56% |
+0.19% |
|
16 |
Czech |
0.53% |
+0.17% |
|
17 |
Portuguese - Portugal |
0.46% |
+0.17% |
|
18 |
Spanish - Latin America |
0.33% |
+0.10% |
|
19 |
Hungarian |
0.32% |
+0.11% |
|
20 |
Swedish |
0.28% |
+0.09% |
|
21 |
Dutch |
0.27% |
+0.08% |
|
22 |
Danish |
0.24% |
+0.09% |
|
23 |
Finnish |
0.17% |
+0.06% |
|
24 |
Vietnamese |
0.16% |
+0.09% |
|
25 |
Romanian |
0.15% |
+0.06% |
|
26 |
Norwegian |
0.12% |
+0.04% |
|
27 |
Greek |
0.08% |
+0.03% |
|
28 |
Bulgarian |
0.04% |
+0.02% |
|
29 |
Arabic |
0.00% |
0.00% |
Данные за март 2023
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
Simplified Chinese |
51.63% |
+25.35% |
|
2 |
English |
22.83% |
-12.44% |
|
3 |
Russian |
6.94% |
-3.14% |
|
4 |
Spanish - Spain |
3.50% |
-1.82% |
|
5 |
Portuguese-Brazil |
2.65% |
-1.16% |
|
6 |
German |
2.06% |
-0.92% |
|
7 |
French |
1.58% |
-0.87% |
|
8 |
Polish |
1.35% |
-0.58% |
|
9 |
Japanese |
1.13% |
-1.17% |
|
10 |
Turkish |
1.12% |
-0.47% |
|
11 |
Korean |
0.91% |
-0.57% |
|
12 |
Traditional Chinese |
0.77% |
-0.35% |
|
13 |
Thai |
0.66% |
-0.39% |
|
14 |
Italian |
0.46% |
-0.24% |
|
15 |
Ukrainian |
0.37% |
-0.13% |
|
16 |
Czech |
0.36% |
-0.18% |
|
17 |
Portuguese - Portugal |
0.29% |
-0.15% |
|
18 |
Spanish - Latin America |
0.23% |
-0.07% |
|
19 |
Hungarian |
0.21% |
-0.11% |
|
20 |
Dutch |
0.19% |
-0.11% |
|
21 |
Swedish |
0.19% |
-0.11% |
|
22 |
Danish |
0.15% |
-0.09% |
|
23 |
Finnish |
0.11% |
-0.06% |
|
24 |
Romanian |
0.09% |
-0.06% |
|
25 |
Norwegian |
0.08% |
-0.04% |
|
26 |
Vietnamese |
0.07% |
-0.05% |
|
27 |
Greek |
0.05% |
-0.04% |
|
28 |
Bulgarian |
0.02% |
-0.02% |
|
29 |
Arabic |
0.00% |
0.00% |
Данные за февраль 2023
|
|
Language |
PERCENTAGE |
CHANGE |
|
1 |
English |
35.27% |
-1.60% |
|
2 |
Simplified Chinese |
26.28% |
+2.47% |
|
3 |
Russian |
10.08% |
-0.23% |
|
4 |
Spanish - Spain |
5.32% |
-0.31% |
|
5 |
Portuguese-Brazil |
3.81% |
-0.27% |
|
6 |
German |
2.98% |
+0.02% |
|
7 |
French |
2.45% |
+0.07% |
|
8 |
Japanese |
2.30% |
+0.12% |
|
9 |
Polish |
1.93% |
+0.01% |
|
10 |
Turkish |
1.59% |
-0.05% |
|
11 |
Korean |
1.48% |
-0.05% |
|
12 |
Traditional Chinese |
1.12% |
-0.01% |
|
13 |
Thai |
1.05% |
-0.01% |
|
14 |
Italian |
0.70% |
-0.04% |
|
15 |
Czech |
0.54% |
0.00% |
|
16 |
Ukrainian |
0.50% |
+0.02% |
|
17 |
Portuguese - Portugal |
0.44% |
-0.02% |
|
18 |
Hungarian |
0.32% |
-0.01% |
|
19 |
Spanish - Latin America |
0.30% |
-0.02% |
|
20 |
Dutch |
0.30% |
-0.01% |
|
21 |
Swedish |
0.30% |
+0.01% |
|
22 |
Danish |
0.24% |
0.00% |
|
23 |
Finnish |
0.17% |
0.00% |
|
24 |
Romanian |
0.15% |
-0.01% |
|
25 |
Norwegian |
0.12% |
-0.01% |
|
26 |
Vietnamese |
0.12% |
-0.07% |
|
27 |
Greek |
0.09% |
0.00% |
|
28 |
Bulgarian |
0.04% |
-0.01% |
|
29 |
Arabic |
0.00% |
0.00% |
Данные за январь 2023
|
Language |
PERCENTAGE |
CHANGE |
|
|
1 |
English |
36.87% |
+0.78% |
|
2 |
Simplified Chinese |
23.81% |
-1.80% |
|
3 |
Russian |
10.31% |
+0.56% |
|
4 |
Spanish - Spain |
5.63% |
+0.08% |
|
5 |
Portuguese-Brazil |
4.08% |
+0.10% |
|
6 |
German |
2.96% |
-0.02% |
|
7 |
French |
2.38% |
-0.02% |
|
8 |
Japanese |
2.18% |
-0.01% |
|
9 |
Polish |
1.92% |
-0.04% |
|
10 |
Turkish |
1.64% |
+0.13% |
|
11 |
Korean |
1.53% |
+0.10% |
|
12 |
Traditional Chinese |
1.13% |
+0.06% |
|
13 |
Thai |
1.06% |
-0.01% |
|
14 |
Italian |
0.74% |
0.00% |
|
15 |
Czech |
0.54% |
-0.02% |
|
16 |
Ukrainian |
0.48% |
+0.05% |
|
17 |
Portuguese - Portugal |
0.46% |
0.00% |
|
18 |
Hungarian |
0.33% |
0.00% |
|
19 |
Spanish - Latin America |
0.32% |
+0.02% |
|
20 |
Dutch |
0.31% |
0.00% |
|
21 |
Swedish |
0.29% |
-0.01% |
|
22 |
Danish |
0.24% |
-0.01% |
|
23 |
Vietnamese |
0.19% |
+0.07% |
|
24 |
Finnish |
0.17% |
0.00% |
|
25 |
Romanian |
0.16% |
+0.01% |
|
26 |
Norwegian |
0.13% |
0.00% |
|
27 |
Greek |
0.09% |
0.00% |
|
28 |
Bulgarian |
0.05% |
0.00% |
|
29 |
Arabic |
0.00% |
0.00% |
Данные за декабрь 2022
|
Language |
PERCENTAGE |
CHANGE |
|
|
1 |
English |
36.09% |
+0.47% |
|
2 |
Simplified Chinese |
25.61% |
-0.76% |
|
3 |
Russian |
9.75% |
-0.40% |
|
4 |
Spanish - Spain |
5.55% |
+0.27% |
|
5 |
Portuguese-Brazil |
3.98% |
+0.21% |
|
6 |
German |
2.98% |
+0.05% |
|
7 |
French |
2.40% |
+0.07% |
|
8 |
Japanese |
2.19% |
+0.01% |
|
9 |
Polish |
1.96% |
+0.09% |
|
10 |
Turkish |
1.51% |
-0.04% |
|
11 |
Korean |
1.43% |
-0.02% |
|
12 |
Traditional Chinese |
1.07% |
-0.04% |
|
13 |
Thai |
1.07% |
-0.04% |
|
14 |
Italian |
0.74% |
+0.02% |
|
15 |
Czech |
0.56% |
+0.03% |
|
16 |
Portuguese - Portugal |
0.46% |
+0.01% |
|
17 |
Ukrainian |
0.43% |
0.00% |
|
18 |
Hungarian |
0.33% |
+0.02% |
|
19 |
Dutch |
0.31% |
0.00% |
|
20 |
Swedish |
0.30% |
+0.01% |
|
21 |
Spanish - Latin America |
0.30% |
0.00% |
|
22 |
Danish |
0.25% |
0.00% |
|
23 |
Finnish |
0.17% |
0.00% |
|
24 |
Romanian |
0.15% |
+0.01% |
|
25 |
Norwegian |
0.13% |
0.00% |
|
26 |
Vietnamese |
0.12% |
-0.01% |
|
27 |
Greek |
0.09% |
0.00% |
|
28 |
Bulgarian |
0.05% |
+0.01% |
|
29 |
Arabic |
0.00% |
0.00% |
Данные за ноябрь 2022
|
|
Language |
PERCENTAGE |
CHANGE |
|
1 |
English |
35.62% |
+2.57% |
|
2 |
Simplified Chinese |
26.37% |
-5.80% |
|
3 |
Russian |
10.15% |
+1.13% |
|
4 |
Spanish - Spain |
5.28% |
+0.35% |
|
5 |
Portuguese-Brazil |
3.77% |
+0.25% |
|
6 |
German |
2.93% |
+0.11% |
|
7 |
French |
2.33% |
+0.12% |
|
8 |
Japanese |
2.18% |
+0.20% |
|
9 |
Polish |
1.87% |
+0.16% |
|
10 |
Turkish |
1.55% |
+0.23% |
|
11 |
Korean |
1.45% |
+0.18% |
|
12 |
Traditional Chinese |
1.11% |
+0.14% |
|
13 |
Thai |
1.11% |
+0.05% |
|
14 |
Italian |
0.72% |
+0.05% |
|
15 |
Czech |
0.53% |
+0.05% |
|
16 |
Portuguese - Portugal |
0.45% |
+0.03% |
|
17 |
Ukrainian |
0.43% |
+0.07% |
|
18 |
Dutch |
0.31% |
+0.01% |
|
19 |
Hungarian |
0.31% |
+0.02% |
|
20 |
Spanish - Latin America |
0.30% |
+0.02% |
|
21 |
Swedish |
0.29% |
+0.01% |
|
22 |
Danish |
0.25% |
+0.02% |
|
23 |
Finnish |
0.17% |
+0.01% |
|
24 |
Romanian |
0.14% |
+0.02% |
|
25 |
Norwegian |
0.13% |
+0.01% |
|
26 |
Vietnamese |
0.13% |
0.00% |
|
27 |
Greek |
0.09% |
+0.01% |
|
28 |
Bulgarian |
0.04% |
0.00% |
|
29 |
Arabic |
0.00% |
0.00% |
ПОДЕЛИТЬСЯ