The Logrus IT Team Attended PlayX4 2026
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One of the biggest gaming events in Asia took place from May 21–24 at KINTEX (Goyang, South Korea): the PlayX4 expo. Over 130,000 people attended the event over four days. The expo featured booths with demo versions of highly anticipated games from industry giants and an indie developer zone, where the fate of future hits would be decided.
A Gamer Holiday
This year, 182 companies took part in PlayX4. The booths in the B2C zone were buzzing with activity as visitors stood in line for demos from Bandai Namco and Cygames. The esports finals played out on the stages, and a live orchestra performance of music from Dungeon & Fighter was even put on for fans. But the real heart of the event was the enormous Indie Arcade zone, where the country’s indie segment experienced an incredible surge of interest with 35 teams showcasing their games.
Big shows and esports tournaments played out on main stages at PlayX4 2026.
Challenges in Korean Game Dev
While visitors took upcoming games for a test drive in the main halls, intense work was taking place in the B2B zone, where over 1,500 business meetings took place throughout the event. The Logrus IT team also connected with local studios to better understand their requirements.
The main problem most Korean indie developer teams face today is a lack of budget that prevents them from seeing their ambitions to fruition. Studios dream about global releases (especially on US and European markets), but they’re forced to pinch pennies. Specifically, in an effort to keep their costs down, many developers turn to AI for their localization needs.
The indie game zone attracted visitors and cosplayers from all over Korea.
Neural networks are great for outlines and temporary solutions. But when it comes to professional localization and breaking into top international ratings, AI translation doesn’t cut it. Neural networks are still unable to account for the cultural specificities of various countries, understand and transfer subtext, handle linguistic testing (LQA), and provide flawless voiceover. By relying solely on AI, the creators of good games risk getting negative reviews and losing the trust of audiences abroad.
The Game Plus Government Program
To give developers a boost, The Ministry of Culture in South Korea and KOCCA launched the government program Game Plus (also called GSP Plus). This initiative distributes subsidies for promising studios, special points that can be spent to promote their products.
Logrus IT is an official, certified provider in the Game Plus program. That means Korean studios can use points to pay for our triple A-level services, including:
- professional translation and localization for UI/UX, dialog, deep game lore, and more;
- linguistic testing (LQA), an in-depth review of the text directly in the game build;
studio voiceover: recruiting professional voice actors and fully directing the recording; and - preparing marketing materials: translating and adapting promo videos, press releases, and descriptions for digital retailers.
This program allows young talent to receive comprehensive world-class support without straining the budget.
“We were really excited to visit this exhibition and see so many people as passionate about games as we are at Logrus IT. Young studios today often have high expectations for AI, but no AI can truly understand and convey cultural nuances and precise emotions. We’re happy to help indie developers showcase their work to the whole world,” says Logrus IT’s senior bizdev manager, Sungil Kang.
No matter where your game was created, whether in a small office in Seoul or a big studio in Europe, Logrus IT can help it find the right audience. We’ve been in this industry for over 30 years, we always have a pulse on global trends, and we provide a full array of services. Be it an accurate cultural adaptation or professional voiceover, we’ll make your product speak the languages of gamers the world over.