Logrus IT at ChinaJoy 2021
The ChinaJoy 2021 gaming entertainment expo ended a few days ago. It was held from July 30th to August 2nd in Shanghai.
It’s the most important event in the games industry in Asia and was attended by over 500 companies. These included Ubisoft, Blizzard, Bandai Namco, EA, AMD, NetEase and Giant, China Mobile, Huawei, Qualcomm, and more.
Employees from Logrus IT’s Chinese office where there too, chatting with developers of video games, AI and VR products, and software for them, as well as publishers.
Attendees had access to a few different themed areas:
- 5G cloud gaming
- Audio publication
- Designer toys
- The Han & Lolita Show
- Indie games
There was a separate area for business meetings. This was a great place for game developers, publishers, and localizers to talk, present their projects, and negotiate partnerships.
Let’s talk about some of those projects. A number of gaming technologies and titles premiered at ChinaJoy.
- BOE, the largest manufacturer of gaming displays, presented a monitor with a high-quality image, a refresh rate of 480 Hz, and a response time of 1 ms.
- AMD announced three new CPU models in the Ryzen 5000G line, as well as the Radeon RX 6600 XT video card, which is based on the Navi 23 GPU. It features 8 GB of GDDR6 RAM with a 128-bit bus and a separate high-speed 32 MB Infinity Cache.
- The creators of Dynasty Warriors 9: Empires showed off some gameplay on the PS5. The game is scheduled to launch in the second half of 2021.
- Angela Game released a new trailer for Myth of Empires, which is coming in 2022.
Another important event in the conference was the announcement of a strategic partnership between the Migu streaming service and Xiaomi, Kingsoft Cloud, and Pyou. The partners are investing $1.56 billion in the development of cloud gaming technology. Their provider will be China Mobile, the largest mobile operator in the world.