The analytics company Newzoo recently teamed up with Visa to conduct a large-scale research project dedicated to expenditures on video games in Latin America. Among other things, the experts identified certain features of users who are willing to pay for games.
Localization testing is a comprehensive check of the localized version of a product to make sure it corresponds to the cultural, linguistic, legal, and other norms of the target country.
South Korea is a hi-tech country. It’s the birthplace of esports and a number of world-famous titles. In this article we’re going to touch on the primary features and strengths of the Korean market and talk about the finer points of localization.