Russian, Ukrainian, and, to a lesser extent, Belarusian gamers have been buying a lot fewer games in the last few months. In light of this situation, many publishers are asking themselves whether it even makes sense to translate their titles into Russian in the first place
The analytics company Newzoo recently teamed up with Visa to conduct a large-scale research project dedicated to expenditures on video games in Latin America. Among other things, the experts identified certain features of users who are willing to pay for games.
Figuring out in which countries your game or movie is expected to be dubbed rather than subbed, and vice versa.