Game Marketing Agencies in the Russian Market
There are two main types of agency, full-service agencies and specialized agencies, which differ according to the number of functions they can perform. Specialized agencies can be divided into several subcategories depending on the game promotion tools they use.
Logrus IT at ChinaJoy 2021
The ChinaJoy 2021 gaming entertainment expo ended a few days ago. It was held from July 30th to August 2nd in Shanghai. It’s the most important event in the games industry in Asia and was attended by over 500 companies. Employees from Logrus IT’s Chinese office where there too, chatting with developers of video games, AI and VR products, and software for them, as well as publishers.
Promoting Games on the Russian Market: What Foreign Developers Should Focus On
RMAA Games CEO and video game marketing expert Vadim Tylik discusses the unique features of the Russian advertising market and what developers should focus on when promoting their games to a Russian-speaking audience.