Russian, Ukrainian, and, to a lesser extent, Belarusian gamers have been buying a lot fewer games in the last few months. In light of this situation, many publishers are asking themselves whether it even makes sense to translate their titles into Russian in the first place
The analytics company Newzoo recently teamed up with Visa to conduct a large-scale research project dedicated to expenditures on video games in Latin America. Among other things, the experts identified certain features of users who are willing to pay for games.
South Korea is a hi-tech country. It’s the birthplace of esports and a number of world-famous titles. In this article we’re going to touch on the primary features and strengths of the Korean market and talk about the finer points of localization.