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Employees from Logrus IT’s Türkiye office attended the annual Gaming Istanbul expo (GIST), which is dedicated to the video game industry. This expo is the largest gaming event not only in Türkiye, but also in the Middle East and North Africa. According to the conference’s hosts, GIST attendance was up 27% this year.
Why Does Game Localization Matter? We’ll Show You
Localizing games gives publishers lots of new opportunities. Their titles will attract gamers from other countries, and new fans means more revenue. A properly localized product can often be an even bigger hit in foreign markets than in the country where the publisher’s headquarters is located. Don’t believe it? We’ll show you some specific examples (our clients’ games) of how localization can bring games to the top of the charts in the most unexpected regions.