The analytics company Newzoo recently teamed up with Visa to conduct a large-scale research project dedicated to expenditures on video games in Latin America. Among other things, the experts identified certain features of users who are willing to pay for games.
Localization testing is a comprehensive check of the localized version of a product to make sure it corresponds to the cultural, linguistic, legal, and other norms of the target country.
The new year has just begun, and we’re already localizing new projects and champing at the bit to share the latest predictions from Newzoo, Statista, and Morgan Stanley with you. So what’s 2022 going to be like for gamers and developers?