Localizing Games for Latin America: Untapped Potential
Latin America is home to 289 million gamers. That’s a quarter of the world’s gaming population. The Latin American market represents an amazing opportunity for major companies and indie developers alike.
Game Marketing Agencies in the Russian Market
There are two main types of agency, full-service agencies and specialized agencies, which differ according to the number of functions they can perform. Specialized agencies can be divided into several subcategories depending on the game promotion tools they use.
Localization Bugs: Finding Them and Squashing Them
Localization testing is a comprehensive check of the localized version of a product to make sure it corresponds to the cultural, linguistic, legal, and other norms of the target country.