2026 年 Steam 最受青睐语言

本地化
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2026 年 Steam 最受青睐语言

在游戏本地化与推广工作中,应该如何选择目标语言? 

Logrus IT针对Steam平台游戏玩家的语言偏好开展了数据调研: 

数据源自 2026 年 1 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

37.01%

-2.21%

2

Simplified Chinese

23.86%

0.9%

3

Russian

10.12%

0.99%

4

Spanish - Spain

4.22%

-0.4%

5

Portuguese-Brazil

3.92%

-0.34%

6

German

2.99%

-0.12%

7

Japanese

2.86%

0.34%

8

French

2.42%

-0.1%

9

Korean

2.4%

1.07%

10

Polish

1.68%

-0.1%

11

Traditional Chinese

1.33%

0.04%

12

Turkish

1.29%

0.04%

13

Thai

0.91%

0.1%

14

Ukrainian

0.71%

0.00%

15

Spanish - Latin America

0.68%

-0.07%

16

Italian

0.64%

-0.03%

17

Czech

0.58%

-0.03%

18

Hungarian

0.39%

-0.02%

19

Portuguese - Portugal

0.36%

-0.03%

20

Dutch

0.26%

-0.02%

21

Swedish

0.26%

-0.03%

22

Danish

0.22%

-0.02%

23

Vietnamese

0.2%

0.02%

24

Finnish

0.16%

0.00%

25

Romanian

0.14%

0.00%

26

Indonesian

0.14%

0.01%

27

Norwegian

0.12%

-0.01%

28

Greek

0.06%

-0.01%

29

Bulgarian

0.05%

0.00%

30

Arabic

0.00%

0.00%

需要特别说明的是,即便所选语言为热门语言,也不能百分之百保证项目成功。毕竟目标国家(乃至整个地区)的电子游戏市场特性,同样是不容忽视的关键因素。若您希望深入了解以下区域的市场形势,可通过以下链接查看详细信息: 

在游戏本地化与推广中,选对目标语言是关键! 

首先需了解目标地区玩家的游戏消费预算,因为发展中国家与韩国、日本等成熟游戏市场之间存在明显差异。如需了解如何提升普通地区游戏的变现能力,可以阅读我们的专题研究,其中包含有不少实用策略。 

我们之前多次提到过这种情形:一款游戏在某个地区下载量最高,却在另一个经济富裕地区收入最高,这类情形并不罕见。不过普遍来说,下载量和收入是有关联的:一款游戏在某个地区的玩家越多,就越容易引起富裕地区玩家的关注。  

若想了解Steam平台语言热度及变化趋势,欢迎点击查阅我们整理的完整数据与分析!  

游戏本地化咨询

数据源自 2025 年 12 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

39.22%

1.85%

2

Simplified Chinese

22.96%

-1.97%

3

Russian

9.13%

-0.75%

4

Spanish - Spain

4.62%

0.4%

5

Portuguese-Brazil

4.26%

0.39%

6

German

3.11%

0.09%

7

French

2.52%

0.08%

8

Japanese

2.52%

-0.06%

9

Polish

1.78%

0.1%

10

Korean

1.33%

-0.14%

11

Traditional Chinese

1.29%

-0.05%

12

Turkish

1.25%

-0.05%

13

Thai

0.81%

-0.06%

14

Spanish - Latin America

0.75%

0.07%

15

Ukrainian

0.71%

-0.01%

16

Italian

0.67%

0.03%

17

Czech

0.61%

0.04%

18

Hungarian

0.41%

0.02%

19

Portuguese - Portugal

0.39%

0.02%

20

Swedish

0.29%

0.02%

21

Dutch

0.28%

0.01%

22

Danish

0.24%

0.00%

23

Vietnamese

0.18%

-0.03%

24

Finnish

0.16%

-0.01%

25

Romanian

0.14%

0.01%

26

Norwegian

0.13%

0.01%

27

Indonesian

0.13%

-0.01%

28

Greek

0.07%

0.01%

29

Bulgarian

0.05%

0.00%

30

Arabic

0.00%

0.00%

数据源自 2025 年 11 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

37,37%

-0,59%

2

Simplified Chinese

24,93%

0,92%

3

Russian

9,88%

0,22%

4

Spanish - Spain

4,22%

-0,21%

5

Portuguese-Brazil

3,87%

-0,37%

6

German

3,02%

-0,05%

7

Japanese

2,58%

0,00%

8

French

2,44%

-0,01%

9

Polish

1,68%

-0,04%

10

Korean

1,47%

0,06%

11

Traditional Chinese

1,34%

0,04%

12

Turkish

1,30%

0,05%

13

Thai

0,87%

0,04%

14

Ukrainian

0,72%

0,01%

15

Spanish - Latin America

0,68%

-0,04%

16

Italian

0,64%

0,00%

17

Czech

0,57%

-0,02%

18

Hungarian

0,39%

-0,01%

19

Portuguese - Portugal

0,37%

-0,01%

20

Swedish

0,27%

-0,01%

21

Dutch

0,27%

-0,01%

22

Danish

0,24%

0,00%

23

Vietnamese

0,21%

0,03%

24

Finnish

0,17%

0,01%

25

Indonesian

0,14%

0,01%

26

Romanian

0,13%

-0,01%

27

Norwegian

0,12%

-0,01%

28

Greek

0,06%

0,00%

29

Bulgarian

0,05%

0,00%

30

Arabic

0,00%

0,00%

数据源自 2025 年 10 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

37,96%

1,79%

2

Simplified Chinese

24,01%

-3,03%

3

Russian

9,66%

0,47%

4

Spanish - Spain

4,43%

0,22%

5

Portuguese-Brazil

4,24%

0,40%

6

German

3,07%

0,18%

7

Japanese

2,58%

-0,25%

8

French

2,45%

0,15%

9

Polish

1,72%

0,15%

10

Korean

1,41%

-0,13%

11

Traditional Chinese

1,30%

-0,16%

12

Turkish

1,25%

0,07%

13

Thai

0,83%

-0,11%

14

Spanish - Latin America

0,72%

0,03%

15

Ukrainian

0,71%

0,03%

16

Italian

0,64%

0,02%

17

Czech

0,59%

0,05%

18

Hungarian

0,40%

0,04%

19

Portuguese - Portugal

0,38%

0,03%

20

Swedish

0,28%

0,03%

21

Dutch

0,28%

0,02%

22

Danish

0,24%

0,01%

23

Vietnamese

0,18%

-0,02%

24

Finnish

0,16%

0,00%

25

Romanian

0,14%

0,02%

26

Indonesian

0,13%

0,00%

27

Norwegian

0,13%

0,01%

28

Greek

0,06%

0,00%

29

Bulgarian

0,05%

0,01%

30

Arabic

0,00%

0,00%

数据源自 2025 年 9 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

36,17%

0,55%

2

Simplified Chinese

27,04%

1,01%

3

Russian

9,19%

0,1%

4

Spanish - Spain

4,21%

0,1%

5

Portuguese-Brazil

3,84%

0,07%

6

German

2,89%

0,06%

7

Japanese

2,83%

0,01%

8

French

2,3%

0,01%

9

Polish

1,57%

-0,03%

10

Korean

1,54%

-2,05%

11

Traditional Chinese

1,46%

0,09%

12

Turkish

1,18%

-0,01%

13

Thai

0,94%

0,00%

14

Spanish - Latin America

0,69%

0,04%

15

Ukrainian

0,68%

-0,01%

16

Italian

0,62%

0,02%

17

Czech

0,54%

0,00%

18

Hungarian

0,36%

-0,01%

19

Portuguese - Portugal

0,35%

0,01%

20

Dutch

0,26%

0,00%

21

Swedish

0,25%

-0,01%

22

Danish

0,23%

0,01%

23

Vietnamese

0,2%

0,00%

24

Finnish

0,16%

0,01%

25

Indonesian

0,13%

0,00%

26

Romanian

0,12%

0,01%

27

Norwegian

0,12%

0,00%

28

Greek

0,06%

0,00%

29

Bulgarian

0,04%

0,00%

30

Arabic

0,00%

0,00%

数据源自 2025 年 8 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

35,62%

-2,08%

2

Simplified Chinese

26,03%

0,59%

3

Russian

9,09%

0,31%

4

Spanish - Spain

4,11%

-0,49%

5

Portuguese-Brazil

3,77%

-0,47%

6

Korean

3,59%

2,25%

7

German

2,83%

-0,14%

8

Japanese

2,82%

0,26%

9

French

2,29%

-0,09%

10

Polish

1,60%

-0,10%

11

Traditional Chinese

1,37%

0,06%

12

Turkish

1,19%

-0,03%

13

Thai

0,94%

0,08%

14

Ukrainian

0,69%

0,01%

15

Spanish - Latin America

0,65%

-0,08%

16

Italian

0,60%

-0,03%

17

Czech

0,54%

-0,02%

18

Hungarian

0,37%

-0,01%

19

Portuguese - Portugal

0,34%

-0,03%

20

Dutch

0,26%

-0,01%

21

Swedish

0,26%

0,00%

22

Danish

0,22%

0,00%

23

Vietnamese

0,20%

0,02%

24

Finnish

0,15%

0,00%

25

Indonesian

0,13%

0,01%

26

Norwegian

0,12%

0,00%

27

Romanian

0,11%

-0,02%

28

Greek

0,06%

0,00%

29

Bulgarian

0,04%

0,00%

30

Arabic

0,00%

0,00%

数据源自 2025 年 7 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

37,70%

1,39%

2

Simplified Chinese

25,44%

-1,29%

3

Russian

8,78%

-0,68%

4

Spanish - Spain

4,60%

0,26%

5

Portuguese-Brazil

4,24%

0,37%

6

German

2,97%

0,11%

7

Japanese

2,56%

-0,03%

8

French

2,38%

0,05%

9

Polish

1,70%

0,02%

10

Korean

1,34%

-0,14%

11

Traditional Chinese

1,31%

-0,08%

12

Turkish

1,22%

-0,08%

13

Thai

0,86%

-0,02%

14

Spanish - Latin America

0,73%

0,08%

15

Ukrainian

0,68%

-0,02%

16

Italian

0,63%

0,02%

17

Czech

0,56%

0,03%

18

Hungarian

0,38%

0,02%

19

Portuguese - Portugal

0,37%

0,01%

20

Dutch

0,27%

0,01%

21

Swedish

0,26%

0,00%

22

Danish

0,22%

0,00%

23

Vietnamese

0,18%

-0,01%

24

Finnish

0,15%

0,00%

25

Romanian

0,13%

0,01%

26

Norwegian

0,12%

0,01%

27

Indonesian

0,12%

-0,01%

28

Greek

0,06%

0,00%

29

Bulgarian

0,04%

0,00%

30

Arabic

0,00%

0,00%

数据源自 2025 年 6 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

36.31%

-1.93%

2

Simplified Chinese

26.73%

+2.61%

3

Russian

9.46%

+0.43%

4

Spanish - Spain

4.34%

-0.40%

5

Portuguese-Brazil

3.87%

-0.35%

6

German

2.86%

-0.19%

7

Japanese

2.59%

-0.10%

8

French

2.33%

-0.13%

9

Polish

1.68%

-0.09%

10

Korean

1.48%

+0.27%

11

Traditional Chinese

1.39%

+0.07%

12

Turkish

1.30%

+0.02%

13

Thai

0.88%

+0.07%

14

Ukrainian

0.70%

-0.03%

15

Spanish - Latin America

0.65%

-0.04%

16

Italian

0.61%

-0.05%

17

Czech

0.53%

-0.04%

18

Portuguese - Portugal

0.36%

-0.04%

19

Hungarian

0.36%

-0.02%

20

Swedish

0.26%

-0.02%

21

Dutch

0.26%

-0.03%

22

Danish

0.22%

-0.03%

23

Vietnamese

0.19%

+0.03%

24

Finnish

0.15%

0.00%

25

Indonesian

0.13%

+0.01%

26

Romanian

0.12%

-0.01%

27

Norwegian

0.11%

-0.02%

28

Greek

0.06%

-0.01%

29

Bulgarian

0.04%

-0.01%

30

Arabic

0.00%

0.00%

数据源自 2025 年 5 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

38.24%

+2.85%

2

Simplified Chinese

24.12%

-2.92%

3

Russian

9.03%

-0.66%

4

Spanish - Spain

4.74%

+0.50%

5

Portuguese-Brazil

4.22%

+0.39%

6

German

3.05%

+0.09%

7

Japanese

2.69%

-0.17%

8

French

2.46%

+0.20%

9

Polish

1.77%

+0.10%

10

Traditional Chinese

1.32%

-0.21%

11

Turkish

1.28%

-0.04%

12

Korean

1.21%

-0.30%

13

Thai

0.81%

-0.12%

14

Ukrainian

0.73%

+0.04%

15

Spanish - Latin America

0.69%

+0.08%

16

Italian

0.66%

+0.06%

17

Czech

0.57%

+0.02%

18

Portuguese - Portugal

0.40%

+0.03%

19

Hungarian

0.38%

0.00%

20

Dutch

0.29%

+0.03%

21

Swedish

0.28%

+0.01%

22

Danish

0.25%

+0.02%

23

Vietnamese

0.16%

-0.01%

24

Finnish

0.15%

-0.01%

25

Romanian

0.13%

0.00%

26

Norwegian

0.13%

+0.01%

27

Indonesian

0.12%

-0.01%

28

Greek

0.07%

+0.01%

29

Bulgarian

0.05%

0.00%

30

Arabic

0.00%

0.00%

数据源自 2025 年 4 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

35.39%

-1.11%

2

Simplified Chinese

27.04%

+2.00%

3

Russian

9.69%

+0.77%

4

Spanish - Spain

4.24%

-0.38%

5

Portuguese-Brazil

3.83%

-0.37%

6

German

2.96%

-0.10%

7

Japanese

2.86%

+0.59%

8

French

2.26%

-0.15%

9

Polish

1.67%

-0.13%

10

Traditional Chinese

1.53%

+0.26%

11

Korean

1.51%

-1.28%

12

Turkish

1.32%

+0.03%

13

Thai

0.93%

+0.13%

14

Ukrainian

0.69%

-0.04%

15

Spanish - Latin America

0.61%

-0.04%

16

Italian

0.60%

-0.05%

17

Czech

0.55%

-0.03%

18

Hungarian

0.38%

-0.01%

19

Portuguese - Portugal

0.37%

-0.04%

20

Swedish

0.27%

-0.01%

21

Dutch

0.26%

-0.02%

22

Danish

0.23%

-0.01%

23

Vietnamese

0.17%

+0.02%

24

Finnish

0.16%

-0.01%

25

Indonesian

0.13%

+0.02%

26

Romanian

0.13%

-0.01%

27

Norwegian

0.12%

-0.01%

28

Greek

0.06%

-0.01%

29

Bulgarian

0.05%

0.00%

30

Arabic

0.00%

0.00%

数据源自 2025 年 3 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

36.50%

+12.71%

2

Simplified Chinese

25.04%

-25.02%

3

Russian

8.92%

+2.16%

4

Spanish - Spain

4.62%

+1.73%

5

Portuguese-Brazil

4.20%

+1.59%

6

German

3.06%

+1.02%

7

Korean

2.79%

+1.65%

8

French

2.41%

+0.83%

9

Japanese

2.27%

+0.26%

10

Polish

1.80%

+0.63%

11

Turkish

1.29%

+0.38%

12

Traditional Chinese

1.27%

+0.17%

13

Thai

0.80%

+0.17%

14

Ukrainian

0.73%

+0.24%

15

Spanish - Latin America

0.65%

+0.26%

16

Italian

0.65%

+0.23%

17

Czech

0.58%

+0.19%

18

Portuguese - Portugal

0.41%

+0.16%

19

Hungarian

0.39%

+0.12%

20

Dutch

0.28%

+0.10%

21

Swedish

0.28%

+0.10%

22

Danish

0.24%

+0.08%

23

Finnish

0.17%

+0.06%

24

Vietnamese

0.15%

+0.04%

25

Romanian

0.14%

+0.04%

26

Norwegian

0.13%

+0.05%

27

Indonesian

0.11%

+0.03%

28

Greek

0.07%

+0.03%

29

Bulgarian

0.05%

+0.02%

30

Arabic

0.00%

0.00%

数据源自 2025 年 2 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

Simplified Chinese

50.06%

+20.88%

2

English

23.79%

-10.18%

3

Russian

6.76%

-2.86%

4

Spanish - Spain

2.89%

-1.10%

5

Portuguese-Brazil

2.61%

-1.16%

6

German

2.04%

-0.84%

7

Japanese

2.01%

-0.68%

8

French

1.58%

-0.65%

9

Polish

1.17%

-0.44%

10

Korean

1.14%

-0.81%

11

Traditional Chinese

1.10%

-0.23%

12

Turkish

0.91%

-0.33%

13

Thai

0.63%

-0.27%

14

Ukrainian

0.49%

-0.18%

15

Italian

0.42%

-0.19%

16

Spanish - Latin America

0.39%

-0.14%

17

Czech

0.39%

-0.16%

18

Hungarian

0.27%

-0.11%

19

Portuguese - Portugal

0.25%

-0.10%

20

Swedish

0.18%

-0.08%

21

Dutch

0.18%

-0.08%

22

Danish

0.16%

-0.07%

23

Vietnamese

0.11%

-0.03%

24

Finnish

0.11%

-0.05%

25

Romanian

0.10%

-0.04%

26

Indonesian

0.08%

-0.04%

27

Norwegian

0.08%

-0.04%

28

Greek

0.04%

-0.02%

29

Bulgarian

0.03%

-0.02%

30

Arabic

0.00%

0.00%

数据源自 2025 年 1 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

33.97%

-8.17%

2

Simplified Chinese

29.18%

-0.77%

3

Russian

9.62%

-0.56%

4

Spanish - Spain

3.99%

-1.24%

5

Portuguese-Brazil

3.77%

-1.09%

6

German

2.88%

-0.74%

7

Japanese

2.69%

+0.16%

8

French

2.23%

-0.51%

9

Korean

1.95%

+0.63%

10

Polish

1.61%

-0.43%

11

Traditional Chinese

1.33%

-0.06%

12

Turkish

1.24%

-0.19%

13

Thai

0.90%

-0.01%

14

Ukrainian

0.67%

-0.18%

15

Italian

0.61%

-0.15%

16

Czech

0.55%

-0.14%

17

Spanish - Latin America

0.53%

-0.15%

18

Hungarian

0.38%

-0.08%

19

Portuguese - Portugal

0.35%

-0.11%

20

Dutch

0.26%

-0.08%

21

Swedish

0.26%

-0.08%

22

Danish

0.23%

-0.06%

23

Finnish

0.16%

-0.04%

24

Romanian

0.14%

-0.02%

25

Vietnamese

0.14%

-0.01%

26

Norwegian

0.12%

-0.03%

27

Indonesian

0.12%

0.00%

28

Greek

0.06%

-0.02%

29

Bulgarian

0.05%

-0.01%

30

Arabic

0.00%

0.00%


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