2024 年 Steam 最受青睐语言

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2023 年 Steam 最受青睐语言

我们应该选择什么语言来进行游戏本地化并推广呢?Logrus IT收集了在Steam上最受游戏玩家青睐语言的一些统计数据。

数据源自 2024 年 1 月。 

2024 年 Steam 最受青睐语言

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

36,17%

-0.75%

2

Simplified Chinese

25,22%

-0.10%

3

Russian

10,03%

+0.60%

4

Spanish - Spain

4,60%

-0.26%

5

Portuguese- Brazil

3,88%

-0.22%

6

German

3,20%

0.00%

7

Japanese

2,71%

+0.25%

8

French

2,37%

+0.05%

9

Korean

1,77%

+0.54%

10

Polish

1,71%

-0.09%

11

Turkish

1.36%

-0.08%

12

Traditional Chinese

1.35%

+0.09%

13

Thai

0.92%

+0.03%

14

Ukrainian

0.71%

+0.03%

15

Italian

0.67%

0.00%

16

Czech

0.58%

-0.03%

17

Hungarian

0.42%

-0.01%

18

Spanish - Latin America

0.41%

+0.01%

19

Portuguese - Portugal

0.40%

-0.03%

20

Dutch

0.30%

-0.01%

21

Swedish

0.29%

-0.01%

22

Danish

0.26%

0.00%

23

Finnish

0.17%

0.00%

24

Romanian

0.15%

-0.01%

25

Norwegian

0.14%

0.00%

26

Vietnamese

0.09%

+0.02%

27

Greek

0.07%

0.00%

28

Bulgarian

0.05%

0.00%

29

Indonesian

0.02%

+0.01%

30

Arabic

0.00%

0.00%

需要注意的是,即使将游戏本地化至最受青睐语言,也不能保证项目就一定会成功。还需要考虑目标国家/地区(甚至整个地区)的电子游戏市场的特质。通过以下链接,您可以了解到更多的信息。

  • 韩国
  • 拉丁美洲
  • 东南亚
  • 日本
  • 美国

选择一个语言(地区)进行游戏本地化时,首先需要知道这个地区的玩家愿意在应用购买上花费多少。对于发展中国家来说,这个数字要比韩国或日本低很多。通过这篇文章,您可以了解如何提高普通国家/地区的游戏货币化。

我们已经在之前的多篇文章中提到这样的情况:一款游戏在一个地区下载量最高,却在另一个完全不同的地区收入最高。这样的情况并不少见,但是通常情况下,收入和下载量指标是相互关联的 – 一款游戏在一个国家/地区的下载量越高,它在另一个更富裕的国家/地区获得关注的机会就越高。

想要了解Steam 上哪些语言始终位居榜首,哪些语言的受欢迎程度稳步上升,您可以查阅之前的统计数据。

数据源自 2023 年 12 月。 

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

36.92%

+0.90%

2

Simplified Chinese

25.32%

-0.64%

3

Russian

9.43%

-0.55%

4

Spanish - Spain

4.86%

+0.19%

5

Portuguese-Brazil

4.10%

+0.36%

6

German

3.20%

+0.08%

7

Japanese

2.46%

-0.14%

8

French

2.32%

+0.09%

9

Polish

1.80%

+0.03%

10

Turkish

1.44%

-0.11%

11

Traditional Chinese

1.26%

-0.11%

12

Korean

1.23%

-0.17%

13

Thai

0.89%

-0.07%

14

Ukrainian

0.68%

-0.02%

15

Italian

0.67%

+0.03%

16

Czech

0.61%

+0.04%

17

Hungarian

0.43%

+0.02%

18

Portuguese - Portugal

0.43%

+0.01%

19

Spanish - Latin America

0.40%

+0.02%

20

Dutch

0.31%

+0.01%

21

Swedish

0.30%

+0.01%

22

Danish

0.26%

0.00%

23

Finnish

0.17%

0.00%

24

Romanian

0.16%

0.00%

25

Norwegian

0.14%

+0.01%

26

Greek

0.07%

0.00%

27

Vietnamese

0.07%

-0.03%

28

Bulgarian

0.05%

0.00%

29

Indonesian

0.01%

0.00%

30

Arabic

0.00%

0.00%

数据源自 2023 年 11 月。

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

36.02%

+9.62%

2

Simplified Chinese

25.96%

-19.97%

3

Russian

9.98%

+2.69%

4

Spanish - Spain

4.67%

+1.08%

5

Portuguese-Brazil

3.74%

+0.75%

6

German

3.12%

+0.81%

7

Japanese

2.60%

+1.08%

8

French

2.23%

+0.57%

9

Polish

1.77%

+0.38%

10

Turkish

1.55%

+0.44%

11

Korean

1.40%

+0.59%

12

Traditional Chinese

1.37%

+0.52%

13

Thai

0.96%

+0.32%

14

Ukrainian

0.70%

+0.20%

15

Italian

0.64%

+0.16%

16

Czech

0.57%

+0.14%

17

Portuguese - Portugal

0.42%

+0.08%

18

Hungarian

0.41%

+0.11%

19

Spanish - Latin America

0.38%

+0.08%

20

Dutch

0.30%

+0.08%

21

Swedish

0.29%

+0.06%

22

Danish

0.26%

+0.06%

23

Finnish

0.17%

+0.04%

24

Romanian

0.16%

+0.04%

25

Norwegian

0.13%

+0.03%

26

Vietnamese

0.10%

+0.04%

27

Greek

0.07%

+0.02%

28

Bulgarian

0.05%

+0.01%

29

Indonesian

0.01%

0.00%

30

Arabic

0.00%

0.00%

数据源自 2023 年 10 月。

 

LANGUAGE

PERCENTAGE

CHANGE

1

Simplified Chinese

45.93%

+13.71%

2

English

26.40%

-5.93%

3

Russian

7.29%

-2.01%

4

Spanish - Spain

3.59%

-0.70%

5

Portuguese-Brazil

2.99%

-0.52%

6

German

2.31%

-0.43%

7

French

1.66%

-0.32%

8

Japanese

1.52%

-1.01%

9

Polish

1.39%

-0.34%

10

Turkish

1.11%

-0.37%

11

Traditional Chinese

0.85%

-0.46%

12

Korean

0.81%

-0.53%

13

Thai

0.64%

-0.31%

14

Ukrainian

0.50%

-0.10%

15

Italian

0.48%

-0.09%

16

Czech

0.43%

-0.10%

17

Portuguese - Portugal

0.34%

-0.07%

18

Hungarian

0.30%

-0.08%

19

Spanish - Latin America

0.30%

-0.04%

20

Swedish

0.23%

-0.05%

21

Dutch

0.22%

-0.04%

22

Danish

0.20%

-0.05%

23

Finnish

0.13%

-0.04%

24

Romanian

0.12%

-0.04%

25

Norwegian

0.10%

-0.02%

26

Vietnamese

0.06%

-0.04%

27

Greek

0.05%

-0.01%

28

Bulgarian

0.04%

-0.01%

29

Indonesian

0.01%

0.00%

30

Arabic

0.00%

0.00%

数据源自 2023 年 9 月。

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

32.33%

-3.24%

2

Simplified Chinese

32.22%

+5.36%

3

Russian

9.30%

-0.37%

4

Spanish - Spain

4.29%

-0.36%

5

Portuguese-Brazil

3.51%

-0.26%

6

German

2.74%

-0.28%

7

Japanese

2.53%

-0.05%

8

French

1.98%

-0.24%

9

Polish

1.73%

-0.08%

10

Turkish

1.48%

-0.04%

11

Korean

1.34%

-0.03%

12

Traditional Chinese

1.31%

-0.11%

13

Thai

0.95%

0.00%

14

Ukrainian

0.60%

-0.04%

15

Italian

0.57%

-0.04%

16

Czech

0.53%

-0.03%

17

Portuguese - Portugal

0.41%

-0.02%

18

Hungarian

0.38%

-0.02%

19

Spanish - Latin America

0.34%

-0.03%

20

Swedish

0.28%

-0.02%

21

Dutch

0.26%

-0.04%

22

Danish

0.25%

-0.03%

23

Finnish

0.17%

-0.01%

24

Romanian

0.16%

0.00%

25

Norwegian

0.12%

-0.02%

26

Vietnamese

0.10%

-0.01%

27

Greek

0.06%

0.00%

28

Bulgarian

0.05%

0.00%

29

Indonesian

0.01%

+0.01%

30

Arabic

0.00%

0.00%

数据源自 2023 年 8 月。

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

37.91%

+3.42%

2

Simplified Chinese

24.12%

-3.47%

3

Russian

9.40%

-0.11%

4

Spanish - Spain

5.18%

+0.22%

5

Portuguese-Brazil

4.26%

+0.45%

6

German

3.16%

+0.36%

7

French

2.29%

+0.10%

8

Japanese

2.22%

-0.60%

9

Polish

1.92%

+0.04%

10

Turkish

1.59%

-0.03%

11

Traditional Chinese

1.22%

-0.13%

12

Korean

1.16%

-0.37%

13

Thai

0.91%

-0.24%

14

Italian

0.65%

+0.02%

15

Ukrainian

0.62%

+0.06%

16

Czech

0.57%

+0.04%

17

Portuguese - Portugal

0.45%

+0.02%

18

Hungarian

0.41%

+0.05%

19

Spanish - Latin America

0.38%

+0.08%

20

Dutch

0.30%

+0.02%

21

Swedish

0.30%

+0.02%

22

Danish

0.26%

+0.02%

23

Finnish

0.18%

+0.02%

24

Romanian

0.17%

+0.01%

25

Norwegian

0.14%

+0.02%

26

Vietnamese

0.11%

-0.02%

27

Greek

0.07%

-0.01%

28

Bulgarian

0.05%

0.00%

29

Arabic

0.00%

0.00%

数据源自 2023 年 6 月。

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

34.49%

-1.42%

2

Simplified Chinese

27.59%

+2.05%

3

Russian

9.51%

-0.65%

4

Spanish - Spain

4.96%

-0.58%

5

Portuguese-Brazil

3.81%

-0.23%

6

Japanese

2.82%

+0.71%

7

German

2.80%

-0.07%

8

French

2.19%

-0.16%

9

Polish

1.88%

-0.20%

10

Turkish

1.62%

-0.09%

11

Korean

1.53%

+0.29%

12

Traditional Chinese

1.35%

+0.33%

13

Thai

1.15%

+0.10%

14

Italian

0.63%

-0.06%

15

Ukrainian

0.56%

+0.01%

16

Czech

0.53%

+0.02%

17

Portuguese - Portugal

0.43%

-0.02%

18

Hungarian

0.36%

+0.04%

19

Spanish - Latin America

0.30%

-0.05%

20

Swedish

0.28%

0.00%

21

Dutch

0.28%

0.00%

22

Danish

0.24%

0.00%

23

Finnish

0.16%

0.00%

24

Romanian

0.16%

+0.02%

25

Vietnamese

0.13%

-0.03%

26

Norwegian

0.12%

0.00%

27

Greek

0.08%

0.00%

28

Bulgarian

0.05%

+0.01%

29

Arabic

0.00%

0.00%

数据源自 2023 年 5 月。

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

35.91%

+0.27%

2

Simplified Chinese

25.54%

+0.51%

3

Russian

10.16%

-0.23%

4

Spanish - Spain

5.54%

+0.10%

5

Portuguese-Brazil

4.04%

-0.02%

6

German

2.87%

-0.10%

7

French

2.35%

-0.01%

8

Japanese

2.11%

-0.11%

9

Polish

2.08%

-0.04%

10

Turkish

1.71%

-0.11%

11

Korean

1.24%

+0.01%

12

Thai

1.05%

-0.09%

13

Traditional Chinese

1.02%

-0.14%

14

Italian

0.69%

+0.02%

15

Ukrainian

0.55%

-0.01%

16

Czech

0.51%

-0.02%

17

Portuguese - Portugal

0.45%

-0.01%

18

Spanish - Latin America

0.35%

+0.02%

19

Hungarian

0.32%

0.00%

20

Dutch

0.28%

+0.01%

21

Swedish

0.28%

0.00%

22

Danish

0.24%

0.00%

23

Vietnamese

0.16%

0.00%

24

Finnish

0.16%

-0.01%

25

Romanian

0.14%

-0.01%

26

Norwegian

0.12%

0.00%

27

Greek

0.08%

0.00%

28

Bulgarian

0.04%

0.00%

29

Arabic

0.00%

0.00%

数据源自 2023 年 4 月。

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

35.64%

+12.81%

2

Simplified Chinese

25.03%

-26.60%

3

Russian

10.39%

+3.45%

4

Spanish - Spain

5.44%

+1.94%

5

Portuguese-Brazil

4.06%

+1.41%

6

German

2.97%

+0.91%

7

French

2.36%

+0.78%

8

Japanese

2.22%

+1.09%

9

Polish

2.12%

+0.77%

10

Turkish

1.82%

+0.70%

11

Korean

1.23%

+0.32%

12

Traditional Chinese

1.16%

+0.39%

13

Thai

1.14%

+0.48%

14

Italian

0.67%

+0.21%

15

Ukrainian

0.56%

+0.19%

16

Czech

0.53%

+0.17%

17

Portuguese - Portugal

0.46%

+0.17%

18

Spanish - Latin America

0.33%

+0.10%

19

Hungarian

0.32%

+0.11%

20

Swedish

0.28%

+0.09%

21

Dutch

0.27%

+0.08%

22

Danish

0.24%

+0.09%

23

Finnish

0.17%

+0.06%

24

Vietnamese

0.16%

+0.09%

25

Romanian

0.15%

+0.06%

26

Norwegian

0.12%

+0.04%

27

Greek

0.08%

+0.03%

28

Bulgarian

0.04%

+0.02%

29

Arabic

0.00%

0.00%

数据源自 2023 年 3 月。

 

LANGUAGE

PERCENTAGE

CHANGE

1

Simplified Chinese

51.63%

+25.35%

2

English

22.83%

-12.44%

3

Russian

6.94%

-3.14%

4

Spanish - Spain

3.50%

-1.82%

5

Portuguese-Brazil

2.65%

-1.16%

6

German

2.06%

-0.92%

7

French

1.58%

-0.87%

8

Polish

1.35%

-0.58%

9

Japanese

1.13%

-1.17%

10

Turkish

1.12%

-0.47%

11

Korean

0.91%

-0.57%

12

Traditional Chinese

0.77%

-0.35%

13

Thai

0.66%

-0.39%

14

Italian

0.46%

-0.24%

15

Ukrainian

0.37%

-0.13%

16

Czech

0.36%

-0.18%

17

Portuguese - Portugal

0.29%

-0.15%

18

Spanish - Latin America

0.23%

-0.07%

19

Hungarian

0.21%

-0.11%

20

Dutch

0.19%

-0.11%

21

Swedish

0.19%

-0.11%

22

Danish

0.15%

-0.09%

23

Finnish

0.11%

-0.06%

24

Romanian

0.09%

-0.06%

25

Norwegian

0.08%

-0.04%

26

Vietnamese

0.07%

-0.05%

27

Greek

0.05%

-0.04%

28

Bulgarian

0.02%

-0.02%

29

Arabic

0.00%

0.00%

2023 年 2 月。

 

LANGUAGE

PERCENTAGE

CHANGE

1

English

35.27%

-1.60%

2

Simplified Chinese

26.28%

+2.47%

3

Russian

10.08%

-0.23%

4

Spanish - Spain

5.32%

-0.31%

5

Portuguese-Brazil

3.81%

-0.27%

6

German

2.98%

+0.02%

7

French

2.45%

+0.07%

8

Japanese

2.30%

+0.12%

9

Polish

1.93%

+0.01%

10

Turkish

1.59%

-0.05%

11

Korean

1.48%

-0.05%

12

Traditional Chinese

1.12%

-0.01%

13

Thai

1.05%

-0.01%

14

Italian

0.70%

-0.04%

15

Czech

0.54%

0.00%

16

Ukrainian

0.50%

+0.02%

17

Portuguese - Portugal

0.44%

-0.02%

18

Hungarian

0.32%

-0.01%

19

Spanish - Latin America

0.30%

-0.02%

20

Dutch

0.30%

-0.01%

21

Swedish

0.30%

+0.01%

22

Danish

0.24%

0.00%

23

Finnish

0.17%

0.00%

24

Romanian

0.15%

-0.01%

25

Norwegian

0.12%

-0.01%

26

Vietnamese

0.12%

-0.07%

27

Greek

0.09%

0.00%

28

Bulgarian

0.04%

-0.01%

29

Arabic

0.00%

0.00%

01月

 

Language

PERCENTAGE

CHANGE

1

English

36.87%

+0.78%

2

Simplified Chinese

23.81%

-1.80%

3

Russian

10.31%

+0.56%

4

Spanish - Spain

5.63%

+0.08%

5

Portuguese-Brazil

4.08%

+0.10%

6

German

2.96%

-0.02%

7

French

2.38%

-0.02%

8

Japanese

2.18%

-0.01%

9

Polish

1.92%

-0.04%

10

Turkish

1.64%

+0.13%

11

Korean

1.53%

+0.10%

12

Traditional Chinese

1.13%

+0.06%

13

Thai

1.06%

-0.01%

14

Italian

0.74%

0.00%

15

Czech

0.54%

-0.02%

16

Ukrainian

0.48%

+0.05%

17

Portuguese - Portugal

0.46%

0.00%

18

Hungarian

0.33%

0.00%

19

Spanish - Latin America

0.32%

+0.02%

20

Dutch

0.31%

0.00%

21

Swedish

0.29%

-0.01%

22

Danish

0.24%

-0.01%

23

Vietnamese

0.19%

+0.07%

24

Finnish

0.17%

0.00%

25

Romanian

0.16%

+0.01%

26

Norwegian

0.13%

0.00%

27

Greek

0.09%

0.00%

28

Bulgarian

0.05%

0.00%

29

Arabic

0.00%

0.00%

12月

 

Language

PERCENTAGE

CHANGE

1

English

36.09%

+0.47%

2

Simplified Chinese

25.61%

-0.76%

3

Russian

9.75%

-0.40%

4

Spanish - Spain

5.55%

+0.27%

5

Portuguese-Brazil

3.98%

+0.21%

6

German

2.98%

+0.05%

7

French

2.40%

+0.07%

8

Japanese

2.19%

+0.01%

9

Polish

1.96%

+0.09%

10

Turkish

1.51%

-0.04%

11

Korean

1.43%

-0.02%

12

Traditional Chinese

1.07%

-0.04%

13

Thai

1.07%

-0.04%

14

Italian

0.74%

+0.02%

15

Czech

0.56%

+0.03%

16

Portuguese - Portugal

0.46%

+0.01%

17

Ukrainian

0.43%

0.00%

18

Hungarian

0.33%

+0.02%

19

Dutch

0.31%

0.00%

20

Swedish

0.30%

+0.01%

21

Spanish - Latin America

0.30%

0.00%

22

Danish

0.25%

0.00%

23

Finnish

0.17%

0.00%

24

Romanian

0.15%

+0.01%

25

Norwegian

0.13%

0.00%

26

Vietnamese

0.12%

-0.01%

27

Greek

0.09%

0.00%

28

Bulgarian

0.05%

+0.01%

29

Arabic

0.00%

0.00%

11月

 

Language

PERCENTAGE

CHANGE

1

English

35.62%

+2.57%

2

Simplified Chinese

26.37%

-5.80%

3

Russian

10.15%

+1.13%

4

Spanish - Spain

5.28%

+0.35%

5

Portuguese-Brazil

3.77%

+0.25%

6

German

2.93%

+0.11%

7

French

2.33%

+0.12%

8

Japanese

2.18%

+0.20%

9

Polish

1.87%

+0.16%

10

Turkish

1.55%

+0.23%

11

Korean

1.45%

+0.18%

12

Traditional Chinese

1.11%

+0.14%

13

Thai

1.11%

+0.05%

14

Italian

0.72%

+0.05%

15

Czech

0.53%

+0.05%

16

Portuguese - Portugal

0.45%

+0.03%

17

Ukrainian

0.43%

+0.07%

18

Dutch

0.31%

+0.01%

19

Hungarian

0.31%

+0.02%

20

Spanish - Latin America

0.30%

+0.02%

21

Swedish

0.29%

+0.01%

22

Danish

0.25%

+0.02%

23

Finnish

0.17%

+0.01%

24

Romanian

0.14%

+0.02%

25

Norwegian

0.13%

+0.01%

26

Vietnamese

0.13%

0.00%

27

Greek

0.09%

+0.01%

28

Bulgarian

0.04%

0.00%

29

Arabic

0.00%

0.00%


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