2023 年 Steam 最受青睐语言
我们应该选择什么语言来进行游戏本地化并推广呢？Logrus IT收集了在Steam上最受游戏玩家青睐语言的一些统计数据。
数据源自 2023 年 4 月。
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
35.64% |
+12.81% |
|
2 |
Simplified Chinese |
25.03% |
-26.60% |
|
3 |
Russian |
10.39% |
+3.45% |
|
4 |
Spanish - Spain |
5.44% |
+1.94% |
|
5 |
Portuguese-Brazil |
4.06% |
+1.41% |
|
6 |
German |
2.97% |
+0.91% |
|
7 |
French |
2.36% |
+0.78% |
|
8 |
Japanese |
2.22% |
+1.09% |
|
9 |
Polish |
2.12% |
+0.77% |
|
10 |
Turkish |
1.82% |
+0.70% |
|
11 |
Korean |
1.23% |
+0.32% |
|
12 |
Traditional Chinese |
1.16% |
+0.39% |
|
13 |
Thai |
1.14% |
+0.48% |
|
14 |
Italian |
0.67% |
+0.21% |
|
15 |
Ukrainian |
0.56% |
+0.19% |
|
16 |
Czech |
0.53% |
+0.17% |
|
17 |
Portuguese - Portugal |
0.46% |
+0.17% |
|
18 |
Spanish - Latin America |
0.33% |
+0.10% |
|
19 |
Hungarian |
0.32% |
+0.11% |
|
20 |
Swedish |
0.28% |
+0.09% |
|
21 |
Dutch |
0.27% |
+0.08% |
|
22 |
Danish |
0.24% |
+0.09% |
|
23 |
Finnish |
0.17% |
+0.06% |
|
24 |
Vietnamese |
0.16% |
+0.09% |
|
25 |
Romanian |
0.15% |
+0.06% |
|
26 |
Norwegian |
0.12% |
+0.04% |
|
27 |
Greek |
0.08% |
+0.03% |
|
28 |
Bulgarian |
0.04% |
+0.02% |
|
29 |
Arabic |
0.00% |
0.00% |
需要注意的是，即使将游戏本地化至最受青睐语言，也不能保证项目就一定会成功。还需要考虑目标国家/地区（甚至整个地区）的电子游戏市场的特质。通过以下链接，您可以了解到更多的信息。
- 韩国
- 拉丁美洲
- 东南亚
- 日本
- 美国
选择一个语言（地区）进行游戏本地化时，首先需要知道这个地区的玩家愿意在应用购买上花费多少。对于发展中国家来说，这个数字要比韩国或日本低很多。通过这篇文章，您可以了解如何提高普通国家/地区的游戏货币化。
我们已经在之前的多篇文章中提到这样的情况：一款游戏在一个地区下载量最高，却在另一个完全不同的地区收入最高。这样的情况并不少见，但是通常情况下，收入和下载量指标是相互关联的 – 一款游戏在一个国家/地区的下载量越高，它在另一个更富裕的国家/地区获得关注的机会就越高。
想要了解Steam 上哪些语言始终位居榜首，哪些语言的受欢迎程度稳步上升，您可以查阅之前的统计数据。
数据源自 2023 年 3 月。
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
Simplified Chinese |
51.63% |
+25.35% |
|
2 |
English |
22.83% |
-12.44% |
|
3 |
Russian |
6.94% |
-3.14% |
|
4 |
Spanish - Spain |
3.50% |
-1.82% |
|
5 |
Portuguese-Brazil |
2.65% |
-1.16% |
|
6 |
German |
2.06% |
-0.92% |
|
7 |
French |
1.58% |
-0.87% |
|
8 |
Polish |
1.35% |
-0.58% |
|
9 |
Japanese |
1.13% |
-1.17% |
|
10 |
Turkish |
1.12% |
-0.47% |
|
11 |
Korean |
0.91% |
-0.57% |
|
12 |
Traditional Chinese |
0.77% |
-0.35% |
|
13 |
Thai |
0.66% |
-0.39% |
|
14 |
Italian |
0.46% |
-0.24% |
|
15 |
Ukrainian |
0.37% |
-0.13% |
|
16 |
Czech |
0.36% |
-0.18% |
|
17 |
Portuguese - Portugal |
0.29% |
-0.15% |
|
18 |
Spanish - Latin America |
0.23% |
-0.07% |
|
19 |
Hungarian |
0.21% |
-0.11% |
|
20 |
Dutch |
0.19% |
-0.11% |
|
21 |
Swedish |
0.19% |
-0.11% |
|
22 |
Danish |
0.15% |
-0.09% |
|
23 |
Finnish |
0.11% |
-0.06% |
|
24 |
Romanian |
0.09% |
-0.06% |
|
25 |
Norwegian |
0.08% |
-0.04% |
|
26 |
Vietnamese |
0.07% |
-0.05% |
|
27 |
Greek |
0.05% |
-0.04% |
|
28 |
Bulgarian |
0.02% |
-0.02% |
|
29 |
Arabic |
0.00% |
0.00% |
2023 年 2 月。
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
35.27% |
-1.60% |
|
2 |
Simplified Chinese |
26.28% |
+2.47% |
|
3 |
Russian |
10.08% |
-0.23% |
|
4 |
Spanish - Spain |
5.32% |
-0.31% |
|
5 |
Portuguese-Brazil |
3.81% |
-0.27% |
|
6 |
German |
2.98% |
+0.02% |
|
7 |
French |
2.45% |
+0.07% |
|
8 |
Japanese |
2.30% |
+0.12% |
|
9 |
Polish |
1.93% |
+0.01% |
|
10 |
Turkish |
1.59% |
-0.05% |
|
11 |
Korean |
1.48% |
-0.05% |
|
12 |
Traditional Chinese |
1.12% |
-0.01% |
|
13 |
Thai |
1.05% |
-0.01% |
|
14 |
Italian |
0.70% |
-0.04% |
|
15 |
Czech |
0.54% |
0.00% |
|
16 |
Ukrainian |
0.50% |
+0.02% |
|
17 |
Portuguese - Portugal |
0.44% |
-0.02% |
|
18 |
Hungarian |
0.32% |
-0.01% |
|
19 |
Spanish - Latin America |
0.30% |
-0.02% |
|
20 |
Dutch |
0.30% |
-0.01% |
|
21 |
Swedish |
0.30% |
+0.01% |
|
22 |
Danish |
0.24% |
0.00% |
|
23 |
Finnish |
0.17% |
0.00% |
|
24 |
Romanian |
0.15% |
-0.01% |
|
25 |
Norwegian |
0.12% |
-0.01% |
|
26 |
Vietnamese |
0.12% |
-0.07% |
|
27 |
Greek |
0.09% |
0.00% |
|
28 |
Bulgarian |
0.04% |
-0.01% |
|
29 |
Arabic |
0.00% |
0.00% |
01月
|
Language |
PERCENTAGE |
CHANGE |
|
|
1 |
English |
36.87% |
+0.78% |
|
2 |
Simplified Chinese |
23.81% |
-1.80% |
|
3 |
Russian |
10.31% |
+0.56% |
|
4 |
Spanish - Spain |
5.63% |
+0.08% |
|
5 |
Portuguese-Brazil |
4.08% |
+0.10% |
|
6 |
German |
2.96% |
-0.02% |
|
7 |
French |
2.38% |
-0.02% |
|
8 |
Japanese |
2.18% |
-0.01% |
|
9 |
Polish |
1.92% |
-0.04% |
|
10 |
Turkish |
1.64% |
+0.13% |
|
11 |
Korean |
1.53% |
+0.10% |
|
12 |
Traditional Chinese |
1.13% |
+0.06% |
|
13 |
Thai |
1.06% |
-0.01% |
|
14 |
Italian |
0.74% |
0.00% |
|
15 |
Czech |
0.54% |
-0.02% |
|
16 |
Ukrainian |
0.48% |
+0.05% |
|
17 |
Portuguese - Portugal |
0.46% |
0.00% |
|
18 |
Hungarian |
0.33% |
0.00% |
|
19 |
Spanish - Latin America |
0.32% |
+0.02% |
|
20 |
Dutch |
0.31% |
0.00% |
|
21 |
Swedish |
0.29% |
-0.01% |
|
22 |
Danish |
0.24% |
-0.01% |
|
23 |
Vietnamese |
0.19% |
+0.07% |
|
24 |
Finnish |
0.17% |
0.00% |
|
25 |
Romanian |
0.16% |
+0.01% |
|
26 |
Norwegian |
0.13% |
0.00% |
|
27 |
Greek |
0.09% |
0.00% |
|
28 |
Bulgarian |
0.05% |
0.00% |
|
29 |
Arabic |
0.00% |
0.00% |
12月
|
Language |
PERCENTAGE |
CHANGE |
|
|
1 |
English |
36.09% |
+0.47% |
|
2 |
Simplified Chinese |
25.61% |
-0.76% |
|
3 |
Russian |
9.75% |
-0.40% |
|
4 |
Spanish - Spain |
5.55% |
+0.27% |
|
5 |
Portuguese-Brazil |
3.98% |
+0.21% |
|
6 |
German |
2.98% |
+0.05% |
|
7 |
French |
2.40% |
+0.07% |
|
8 |
Japanese |
2.19% |
+0.01% |
|
9 |
Polish |
1.96% |
+0.09% |
|
10 |
Turkish |
1.51% |
-0.04% |
|
11 |
Korean |
1.43% |
-0.02% |
|
12 |
Traditional Chinese |
1.07% |
-0.04% |
|
13 |
Thai |
1.07% |
-0.04% |
|
14 |
Italian |
0.74% |
+0.02% |
|
15 |
Czech |
0.56% |
+0.03% |
|
16 |
Portuguese - Portugal |
0.46% |
+0.01% |
|
17 |
Ukrainian |
0.43% |
0.00% |
|
18 |
Hungarian |
0.33% |
+0.02% |
|
19 |
Dutch |
0.31% |
0.00% |
|
20 |
Swedish |
0.30% |
+0.01% |
|
21 |
Spanish - Latin America |
0.30% |
0.00% |
|
22 |
Danish |
0.25% |
0.00% |
|
23 |
Finnish |
0.17% |
0.00% |
|
24 |
Romanian |
0.15% |
+0.01% |
|
25 |
Norwegian |
0.13% |
0.00% |
|
26 |
Vietnamese |
0.12% |
-0.01% |
|
27 |
Greek |
0.09% |
0.00% |
|
28 |
Bulgarian |
0.05% |
+0.01% |
|
29 |
Arabic |
0.00% |
0.00% |
11月
|
|
Language |
PERCENTAGE |
CHANGE |
|
1 |
English |
35.62% |
+2.57% |
|
2 |
Simplified Chinese |
26.37% |
-5.80% |
|
3 |
Russian |
10.15% |
+1.13% |
|
4 |
Spanish - Spain |
5.28% |
+0.35% |
|
5 |
Portuguese-Brazil |
3.77% |
+0.25% |
|
6 |
German |
2.93% |
+0.11% |
|
7 |
French |
2.33% |
+0.12% |
|
8 |
Japanese |
2.18% |
+0.20% |
|
9 |
Polish |
1.87% |
+0.16% |
|
10 |
Turkish |
1.55% |
+0.23% |
|
11 |
Korean |
1.45% |
+0.18% |
|
12 |
Traditional Chinese |
1.11% |
+0.14% |
|
13 |
Thai |
1.11% |
+0.05% |
|
14 |
Italian |
0.72% |
+0.05% |
|
15 |
Czech |
0.53% |
+0.05% |
|
16 |
Portuguese - Portugal |
0.45% |
+0.03% |
|
17 |
Ukrainian |
0.43% |
+0.07% |
|
18 |
Dutch |
0.31% |
+0.01% |
|
19 |
Hungarian |
0.31% |
+0.02% |
|
20 |
Spanish - Latin America |
0.30% |
+0.02% |
|
21 |
Swedish |
0.29% |
+0.01% |
|
22 |
Danish |
0.25% |
+0.02% |
|
23 |
Finnish |
0.17% |
+0.01% |
|
24 |
Romanian |
0.14% |
+0.02% |
|
25 |
Norwegian |
0.13% |
+0.01% |
|
26 |
Vietnamese |
0.13% |
0.00% |
|
27 |
Greek |
0.09% |
+0.01% |
|
28 |
Bulgarian |
0.04% |
0.00% |
|
29 |
Arabic |
0.00% |
0.00% |
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