2026 年 Steam 最受青睐语言
在游戏本地化与推广工作中，应该如何选择目标语言？
Logrus IT针对Steam平台游戏玩家的语言偏好开展了数据调研：
数据源自 2026 年 7 月。
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
39.61% |
1.43% |
|
2 |
Simplified Chinese |
22.52% |
-1.67% |
|
3 |
Russian |
9.30% |
-0.31% |
|
4 |
Spanish - Spain |
4.91% |
0.32% |
|
5 |
Portuguese-Brazil |
4.38% |
0.38% |
|
6 |
German |
2.82% |
0.11% |
|
7 |
Japanese |
2.43% |
-0.21% |
|
8 |
French |
2.33% |
0.07% |
|
9 |
Polish |
1.74% |
0.07% |
|
10 |
Korean |
1.45% |
-0.03% |
|
11 |
Traditional Chinese |
1.33% |
-0.17% |
|
12 |
Turkish |
1.24% |
-0.08% |
|
13 |
Spanish - Latin America |
0.89% |
0.08% |
|
14 |
Thai |
0.85% |
-0.03% |
|
15 |
Ukrainian |
0.70% |
0.01% |
|
16 |
Italian |
0.63% |
0.02% |
|
17 |
Czech |
0.55% |
0.00% |
|
18 |
Hungarian |
0.38% |
0.01% |
|
19 |
Portuguese - Portugal |
0.36% |
0.01% |
|
20 |
Swedish |
0.26% |
0.01% |
|
21 |
Dutch |
0.26% |
0.02% |
|
22 |
Vietnamese |
0.24% |
-0.02% |
|
23 |
Danish |
0.21% |
0.00% |
|
24 |
Indonesian |
0.16% |
-0.01% |
|
25 |
Finnish |
0.14% |
0.00% |
|
26 |
Romanian |
0.12% |
0.00% |
|
27 |
Norwegian |
0.11% |
0.00% |
|
28 |
Greek |
0.06% |
0.00% |
|
29 |
Bulgarian |
0.04% |
0.00% |
|
30 |
Arabic |
0.00% |
0.00% |
|
31 |
Malay |
0.00% |
0.00% |
需要特别说明的是，即便所选语言为热门语言，也不能百分之百保证项目成功。毕竟目标国家（乃至整个地区）的电子游戏市场特性，同样是不容忽视的关键因素。若您希望深入了解以下区域的市场形势，可通过以下链接查看详细信息：
在游戏本地化与推广中，选对目标语言是关键！
首先需了解目标地区玩家的游戏消费预算，因为发展中国家与韩国、日本等成熟游戏市场之间存在明显差异。如需了解如何提升普通地区游戏的变现能力，可以阅读我们的专题研究，其中包含有不少实用策略。
我们之前多次提到过这种情形：一款游戏在某个地区下载量最高，却在另一个经济富裕地区收入最高，这类情形并不罕见。不过普遍来说，下载量和收入是有关联的：一款游戏在某个地区的玩家越多，就越容易引起富裕地区玩家的关注。
若想了解Steam平台语言热度及变化趋势，欢迎点击查阅我们整理的完整数据与分析！
数据源自 2026 年 6 月。
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
38.18% |
-1.30% |
|
2 |
Simplified Chinese |
24.19% |
2.34% |
|
3 |
Russian |
9.61% |
-0.29% |
|
4 |
Spanish - Spain |
4.59% |
-0.25% |
|
5 |
Portuguese-Brazil |
4.00% |
-0.10% |
|
6 |
German |
2.71% |
-0.13% |
|
7 |
Japanese |
2.64% |
-0.12% |
|
8 |
French |
2.26% |
-0.12% |
|
9 |
Polish |
1.67% |
-0.07% |
|
10 |
Traditional Chinese |
1.50% |
0.15% |
|
11 |
Korean |
1.48% |
0.12% |
|
12 |
Turkish |
1.32% |
0.00% |
|
13 |
Thai |
0.88% |
-0.04% |
|
14 |
Spanish - Latin America |
0.81% |
-0.03% |
|
15 |
Ukrainian |
0.69% |
-0.05% |
|
16 |
Italian |
0.61% |
-0.03% |
|
17 |
Czech |
0.55% |
0.00% |
|
18 |
Hungarian |
0.37% |
-0.01% |
|
19 |
Portuguese - Portugal |
0.35% |
-0.01% |
|
20 |
Swedish |
0.25% |
-0.01% |
|
21 |
Dutch |
0.24% |
-0.03% |
|
22 |
Danish |
0.21% |
-0.01% |
|
23 |
Indonesian |
0.17% |
0.01% |
|
24 |
Finnish |
0.14% |
0.00% |
|
25 |
Romanian |
0.12% |
-0.01% |
|
26 |
Norwegian |
0.11% |
-0.01% |
|
27 |
Greek |
0.06% |
0.00% |
|
28 |
Bulgarian |
0.04% |
-0.01% |
|
29 |
Arabic |
0.00% |
0.00% |
|
30 |
Malay |
0.00% |
0.00% |
数据源自 2026 年 5 月。
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
39.48% |
2.71% |
|
2 |
Simplified Chinese |
21.85% |
-1.56% |
|
3 |
Russian |
9.90% |
-0.24% |
|
4 |
Spanish - Spain |
4.84% |
0.24% |
|
5 |
Portuguese-Brazil |
4.10% |
0.12% |
|
6 |
German |
2.84% |
0.00% |
|
7 |
Japanese |
2.76% |
0.03% |
|
8 |
French |
2.38% |
0.10% |
|
9 |
Polish |
1.74% |
0.02% |
|
10 |
Korean |
1.36% |
-1.40% |
|
11 |
Traditional Chinese |
1.35% |
-0.12% |
|
12 |
Turkish |
1.32% |
-0.04% |
|
13 |
Thai |
0.92% |
0.02% |
|
14 |
Spanish - Latin America |
0.84% |
0.04% |
|
15 |
Ukrainian |
0.74% |
0.01% |
|
16 |
Italian |
0.64% |
0.03% |
|
17 |
Czech |
0.55% |
-0.01% |
|
18 |
Hungarian |
0.38% |
0.00% |
|
19 |
Portuguese - Portugal |
0.36% |
0.01% |
|
20 |
Dutch |
0.27% |
0.03% |
|
21 |
Swedish |
0.26% |
0.00% |
|
22 |
Vietnamese |
0.25% |
0.03% |
|
23 |
Danish |
0.22% |
0.00% |
|
24 |
Indonesian |
0.16% |
0.00% |
|
25 |
Finnish |
0.14% |
-0.01% |
|
26 |
Romanian |
0.13% |
0.00% |
|
27 |
Norwegian |
0.12% |
0.00% |
|
28 |
Greek |
0.06% |
0.00% |
|
29 |
Bulgarian |
0.05% |
0.01% |
|
30 |
Arabic |
0.00% |
0.00% |
数据源自 2026 年 4 月。
| LANGUAGE | PERCENTAGE | CHANGE | |
| 1 | English | 36.77% | -0.02 |
| 2 | Simplified Chinese | 23.41% | 0.66% |
| 3 | Russian | 10.14% | 0.93% |
| 4 | Spanish - Spain | 4.60% | -0.21% |
| 5 | Portuguese-Brazil | 3.98% | -0.44% |
| 6 | German | 2.84% | -0.12% |
| 7 | Korean | 2.76% | 1.07% |
| 8 | Japanese | 2.73% | 0.49% |
| 9 | French | 2.28% | -0.18% |
| 10 | Polish | 1.72% | -0.10% |
| 11 | Traditional Chinese | 1.47% | 0.23% |
| 12 | Turkish | 1.36% | 0.09% |
| 13 | Thai | 0.90% | 0.11% |
| 14 | Spanish - Latin America | 0.80% | -0.02% |
| 15 | Ukrainian | 0.73% | -0.01% |
| 16 | Italian | 0.61% | -0.05% |
| 17 | Czech | 0.56% | -0.02% |
| 18 | Hungarian | 0.38% | 0.00% |
| 19 | Portuguese - Portugal | 0.35% | -0.04% |
| 20 | Swedish | 0.26% | -0.03% |
| 21 | Dutch | 0.24% | -0.03% |
| 22 | Vietnamese | 0.22% | 0.04% |
| 23 | Danish | 0.22% | -0.02% |
| 24 | Indonesian | 0.16% | 0.02% |
| 25 | Finnish | 0.15% | 0.00 |
| 26 | Romanian | 0.13% | 0.00% |
| 27 | Norwegian | 0.12% | -0.01% |
| 28 | Greek | 0.06% | 0.00% |
| 29 | Bulgarian | 0.04% | 0.00% |
| 30 | Arabic | 0.00% | 0.00% |
数据源自 2026 年 3 月。
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
39.09% |
16.82% |
|
2 |
Simplified Chinese |
22.75% |
-31.85% |
|
3 |
Russian |
9.21% |
3.12% |
|
4 |
Spanish - Spain |
4.81% |
2.23% |
|
5 |
Portuguese-Brazil |
4.42% |
2.05% |
|
6 |
German |
2.96% |
1.19% |
|
7 |
French |
2.46% |
1.02% |
|
8 |
Japanese |
2.24% |
0.64% |
|
9 |
Polish |
1.82% |
0.78% |
|
10 |
Korean |
1.69% |
0.63% |
|
11 |
Turkish |
1.27% |
0.44% |
|
12 |
Traditional Chinese |
1.24% |
0.39% |
|
13 |
Spanish - Latin America |
0.82% |
0.39% |
|
14 |
Thai |
0.79% |
0.26% |
|
15 |
Ukrainian |
0.74% |
0.31% |
|
16 |
Italian |
0.66% |
0.28% |
|
17 |
Czech |
0.58% |
0.24% |
|
18 |
Portuguese - Portugal |
0.39% |
0.18% |
|
19 |
Hungarian |
0.38% |
0.15% |
|
20 |
Swedish |
0.29% |
0.13% |
|
21 |
Dutch |
0.27% |
0.11% |
|
22 |
Danish |
0.24% |
0.10% |
|
23 |
Vietnamese |
0.18% |
0.06% |
|
24 |
Finnish |
0.15% |
0.06% |
|
25 |
Indonesian |
0.14% |
0.05% |
|
26 |
Norwegian |
0.13% |
0.06% |
|
27 |
Romanian |
0.13% |
0.05% |
|
28 |
Greek |
0.06% |
0.02% |
|
29 |
Bulgarian |
0.04% |
0.01% |
|
30 |
Arabic |
0.00% |
0.00% |
数据源自 2026 年 2 月。
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
Simplified Chinese |
54.60% |
30.74% |
|
2 |
English |
22.27% |
-14.74% |
|
3 |
Russian |
6.09% |
-4.03% |
|
4 |
Spanish - Spain |
2.58% |
-1.64% |
|
5 |
Portuguese-Brazil |
2.37% |
-1.55% |
|
6 |
German |
1.77% |
-1.22% |
|
7 |
Japanese |
1.60% |
-1.26% |
|
8 |
French |
1.44% |
-0.98% |
|
9 |
Korean |
1.06% |
-1.34% |
|
10 |
Polish |
1.04% |
-0.64% |
|
11 |
Traditional Chinese |
0.85% |
-0.48% |
|
12 |
Turkish |
0.83% |
-0.46% |
|
13 |
Thai |
0.53% |
-0.38% |
|
14 |
Ukrainian |
0.43% |
-0.28% |
|
15 |
Spanish - Latin America |
0.43% |
-0.25% |
|
16 |
Italian |
0.38% |
-0.26% |
|
17 |
Czech |
0.34% |
-0.24% |
|
18 |
Hungarian |
0.23% |
-0.16% |
|
19 |
Portuguese - Portugal |
0.21% |
-0.15% |
|
20 |
Dutch |
0.16% |
-0.10% |
|
21 |
Swedish |
0.16% |
-0.10% |
|
22 |
Danish |
0.14% |
-0.08% |
|
23 |
Vietnamese |
0.12% |
-0.08% |
|
24 |
Indonesian |
0.09% |
-0.05% |
|
25 |
Finnish |
0.09% |
-0.07% |
|
26 |
Romanian |
0.08% |
-0.06% |
|
27 |
Norwegian |
0.07% |
-0.05% |
|
28 |
Greek |
0.04% |
-0.02% |
|
29 |
Bulgarian |
0.03% |
-0.02% |
|
30 |
Arabic |
0.00% |
0.00% |
数据源自 2026 年 1 月。
|
|
LANGUAGE |
PERCENTAGE |
CHANGE |
|
1 |
English |
37.01% |
-2.21% |
|
2 |
Simplified Chinese |
23.86% |
0.9% |
|
3 |
Russian |
10.12% |
0.99% |
|
4 |
Spanish - Spain |
4.22% |
-0.4% |
|
5 |
Portuguese-Brazil |
3.92% |
-0.34% |
|
6 |
German |
2.99% |
-0.12% |
|
7 |
Japanese |
2.86% |
0.34% |
|
8 |
French |
2.42% |
-0.1% |
|
9 |
Korean |
2.4% |
1.07% |
|
10 |
Polish |
1.68% |
-0.1% |
|
11 |
Traditional Chinese |
1.33% |
0.04% |
|
12 |
Turkish |
1.29% |
0.04% |
|
13 |
Thai |
0.91% |
0.1% |
|
14 |
Ukrainian |
0.71% |
0.00% |
|
15 |
Spanish - Latin America |
0.68% |
-0.07% |
|
16 |
Italian |
0.64% |
-0.03% |
|
17 |
Czech |
0.58% |
-0.03% |
|
18 |
Hungarian |
0.39% |
-0.02% |
|
19 |
Portuguese - Portugal |
0.36% |
-0.03% |
|
20 |
Dutch |
0.26% |
-0.02% |
|
21 |
Swedish |
0.26% |
-0.03% |
|
22 |
Danish |
0.22% |
-0.02% |
|
23 |
Vietnamese |
0.2% |
0.02% |
|
24 |
Finnish |
0.16% |
0.00% |
|
25 |
Romanian |
0.14% |
0.00% |
|
26 |
Indonesian |
0.14% |
0.01% |
|
27 |
Norwegian |
0.12% |
-0.01% |
|
28 |
Greek |
0.06% |
-0.01% |
|
29 |
Bulgarian |
0.05% |
0.00% |
|
30 |
Arabic |
0.00% |
0.00% |
