Pokémon Go is coming to China

News China Clients

American developer Niantic has announced plans to release its most popular game in China. Pokémon Go, which uses augmented reality technology, has become a huge hit in the US and Europe, but it hasn’t been released in China yet due to the county’s strict information security laws.

According Niantic CEO John Hanke, there is now a chance that the game could still reach Chinese users. In an interview with the Financial Times Hanke said that this was facilitated by a partnership with major Chinese publisher NetEase.

The Chinese mobile games market is the largest in the world, so it's hardly surprising that many developers are eager to release their games in China. However, difficulties often occur due to the country’s strict restrictions on game content. For example, all story-based games must be approved by a special regulatory body known as SAPPRFT. There are a number of other factors that also need to be considered.

Incidentally, in addition to localization, Logrus IT can also adapt games to meet the needs of specific markets, including China. If you're in the market for these services, please contact us. We’d be happy to help.